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Trella Health leveraged win-loss insights to enhance its product strategy and sales training, resulting in improved sales coaching and organizational engagement. The program began with a focus on CRM performance but quickly expanded due to compelling insights that boosted company-wide enthusiasm.

Trella Health Revamps Strategy with Win-Loss Insights

Key Takeaways

  • Trella Health improved CRM strategy using buyer feedback.
  • Win-loss program led to increased cross-functional teamwork.
  • Sales training was enhanced with real customer insights.
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3 min read
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Customer Story | Trella Health

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