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SmartBear improved their sales strategies and win rates by partnering with Clozd for a comprehensive win-loss analysis program. This initiative provided invaluable feedback on pricing, sales processes, and competitive positioning, leading to significant improvements across various business areas.

SmartBear Boosts Sales with Clozd's Win-Loss Insights

Key Takeaways

  • SmartBear partnered with Clozd for win-loss analysis.
  • The program provided insights into pricing and sales strategies.
  • Feedback identified market changes and validated hypotheses.
  • Competitive intelligence and unbiased customer feedback were collected.
  • Insights led to actionable improvements in SmartBear's products.
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Customer Story | SmartBear

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