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Explore the latest insights from the industry's leading win-loss report. Discover how ongoing, cross-functional programs boost investment returns and increase win rates by up to 84% over time. Learn the benefits of rapid feedback collection and more.

2025 State of Win-Loss Report

Key Takeaways

  • 39% of companies implement cross-functional win-loss programs, enhancing ROI.
  • Established programs (>2 years) achieve up to 84% win-rate improvement.
  • Third-party interviews ensure unbiased, candid feedback.
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Report | 2025 State of Win-Loss

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