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Talya Heller, founder of Down to a Tee Consulting, explains the vital role of win-loss analysis in shaping product marketing strategies. Through her insights, discover how understanding past wins and losses can enhance competitive positioning and decision-making within go-to-market strategies.

The Power of Win-Loss Analysis

Key Takeaways

  • Win-loss analysis informs strategic decisions and competitive positioning.
  • Product marketing roles vary widely across organizations due to different structures.
  • Being market-aware is crucial for product marketers to add value.
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Product Marketing and the importance of win-loss analysis

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