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Debbie, Global Head of Sales at Dropbox, uses win-loss analysis to uncover why customers buy or not. She integrates these insights across departments to refine strategies and enhance the buyer journey.

How Win-Loss Analysis Transforms Dropbox Sales

Key Takeaways

  • Win-loss analysis reveals customer insights overlooked in CRM data.
  • Strategic integration across sales, marketing, and product teams.
  • Company-wide approach enhances learning and strategy adaptation.
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Dropbox's Global head of sales leans on win-loss analysis

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