Debbie, Global Head of Sales at Dropbox, uses win-loss analysis to uncover why customers buy or not. She integrates these insights across departments to refine strategies and enhance the buyer journey.
How Win-Loss Analysis Transforms Dropbox Sales
Key Takeaways
Win-loss analysis reveals customer insights overlooked in CRM data.
Strategic integration across sales, marketing, and product teams.
Company-wide approach enhances learning and strategy adaptation.