Scorpion's VP of Product Marketing, Hila Lauterbach, discusses the implementation of win-loss analysis to enhance cross-functional collaboration. Scorpion increases sales team engagement and utilizes customer feedback to refine marketing strategies.
Boosting Sales & Strategy with Win-Loss
Key Takeaways
Partnership with Clozd improves data accuracy and customer feedback utilization.
The initiative helps align product launches with sales insights, boosting cross-departmental effectiveness.
Scorpion enhanced collaboration through win-loss analysis.