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Scorpion's VP of Product Marketing, Hila Lauterbach, discusses the implementation of win-loss analysis to enhance cross-functional collaboration. Scorpion increases sales team engagement and utilizes customer feedback to refine marketing strategies.

Boosting Sales & Strategy with Win-Loss

Key Takeaways

  • Partnership with Clozd improves data accuracy and customer feedback utilization.
  • The initiative helps align product launches with sales insights, boosting cross-departmental effectiveness.
  • Scorpion enhanced collaboration through win-loss analysis.
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Scorpion boosts cross-functional collaboration

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