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Learn how to craft an interview guide that uncovers key insights from your buyers. This guide provides a framework for flexible, meaningful conversations, aligning with strategic goals and fostering cross-functional collaboration.

Mastering Interviews: 5 Steps to Insights

Key Takeaways

  • Develop a flexible framework, not a rigid script.
  • Align questions with strategic business goals.
  • Organize questions into thematic focus areas.
  • Prioritize depth and spontaneous conversation.
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Blog | Five steps to create an interview guide

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