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Discover how Affinity leverages customer feedback to enhance their entire customer lifecycle. Carolyn Klinger, Director of Market Intelligence, explains their comprehensive win-loss and customer experience programs, revealing insights into customer needs and product functionality demands.

Affinity's Feedback Revolution

Key Takeaways

  • Affinity uses feedback for a holistic view of the customer lifecycle.
  • Win-loss and post-implementation feedback guide product enhancements.
  • Understanding evolving customer needs is crucial to improving experience.
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How Affinity uses buyer feedback to improve the customer lifecycle

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