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G2 leverages win-loss analysis to better understand customer feedback and improve their sales and renewal processes. Laura Horton explains how G2's product and GTM teams integrate customer insights to identify trends and enhance customer satisfaction.

Amplify Customer Voices

Key Takeaways

  • Win-loss analysis helps uncover insights beyond traditional feedback.
  • Direct customer interaction is key to understanding sales processes.
  • Synthesizing feedback from various channels reveals actionable trends.
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G2 shows how win-loss can amplify the voice of the customer

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