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Gong's CRO, Shane Evans, leverages win-loss analysis combined with revenue intelligence to drive organizational change. By integrating insights across departments, Gong enhances customer-centric strategies and quickens adaptability in a fast-changing market.

Gong's Win-Loss Strategy & Revenue Management

Key Takeaways

  • Gong uses win-loss analysis to integrate insights across teams.
  • Revenue intelligence aids in quick adaptability to market changes.
  • CRO's role encompasses all revenue-related activities except marketing.
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Gong’s CRO combines win-loss analysis & revenue intelligence

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