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Zoom's innovative Win-Loss 360 program collects comprehensive buyer feedback to refine organizational strategy. By integrating diverse insights from sellers, customers, and partners, Zoom aligns its competitive intelligence with customer needs, gaining a valuable edge.

Zoom's 'Win-Loss 360': Enhancing Strategy with Feedback

Key Takeaways

  • Win-Loss 360 centralizes deal perspectives to refine business strategies.
  • External feedback complements internal insights for granular analysis.
  • The program supports data-driven decisions in product and marketing divisions.
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How Zoom Built "Win-Loss 360"

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