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Asana's head of compete, Tim Bowman, uses win-loss analysis to refine the company's compete program. By evaluating customer feedback on purchasing decisions, Asana gains insights to enhance sales strategies and messaging. This approach helps Asana maintain a competitive edge in the collaborative work management sector.

How Asana Gains an Edge with Win-Loss Analysis

Key Takeaways

  • Tim Bowman leads Asana's compete program, focusing on market differentiation.
  • Win-loss analysis reveals why customers choose or reject Asana, beyond product features.
  • Insights help refine messaging and enhance customer experience across segments.
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Asana leans on win-loss analysis to fuel their compete program

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