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Acquia SVP Deanna Ballew leveraged win-loss analysis to transform organizational weaknesses into strengths. Acquia enhanced their strategic decision-making, leading to significant improvements in client acquisition and retention.

Harnessing Win-Loss Insights to Boost Business Success

Key Takeaways

  • Deanna Ballew led a DIY win-loss analysis at Acquia for strategic growth.
  • Win-loss insights transformed integration strategy, boosting client retention.
  • Proactive analysis replaced reactionary methods for better business outcomes.
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Customer Story | Acquia

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