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Momentive Software has transformed its feedback strategy by using Flex Interviews to gather detailed insights from mid-market buyers. This approach has allowed them to expand their win-loss analysis beyond enterprise solutions, yielding actionable data to improve marketing and sales strategies.

Momentive Leverages Flex Interviews for Mid-Market Growth

Key Takeaways

  • Used Flex Interviews to capture affordable mid-market feedback.
  • Improved strategies with detailed buyer insights.
  • Enhanced ROI by understanding win-loss dynamics.
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Customer Story | Momentive Software

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