What We Do at Clozd
Clozd is a pioneering platform that helps businesses accurately identify the true reasons behind their sales wins and losses by collecting unbiased buyer feedback after each deal, revealing critical trends and insights that enable companies to improve revenue, retention, and strategic decision-making.
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Trella Health Uses Win-Loss Insights to Refine Product Strategy and Improve Sales Training
Trella Health initiated a three-month pilot win-loss analysis program with Clozd in mid-2024 to understand their low CRM product win rate, which led to expanded use across departments, improved sales coaching, validated strategic assumptions, increased cross-functional engagement, and fostered a customer-centric company culture.
Customer Story | Frontify
Frontify has partnered with Clozd for over three years to systematically capture and analyze direct customer feedback, enabling them to leverage win-loss insights that have informed their marketing positioning, sales processes, and content creation, resulting in new business opportunities, increased pipeline generation, improved customer retention, and a mature, cross-functional program with strong organizational engagement and scalable insight sharing.
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.
Product Marketing and the importance of win-loss analysis
Talya Heller, a product marketing consultant, emphasizes the critical role of win-loss analysis in informing go-to-market strategies and competitive positioning by leveraging customer interviews, CRM data, and cross-functional insight sharing to improve product features, messaging, and market understanding, while addressing challenges like customer engagement and data management.
Why Real Win-Loss Analysis Starts After the Deal
The article explains that while conversation intelligence tools capture sales interactions, they fail to reveal the true reasons behind deal outcomes because buyers withhold candid feedback during live calls, making post-decision interviews by neutral third parties essential to uncover genuine buyer motivations and, when combined with live sales data, enable revenue leaders to create a comprehensive, actionable understanding of the B2B buyer journey.