Clozd

Uncover Onboarding Friction With Implementation Feedback

Clozd offers an AI-powered customer feedback platform featuring live and AI interviews, expert guidance, and integrations, designed to uncover onboarding friction and improve implementation by turning detailed feedback into actionable insights while ensuring security with ISO certifications.

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Feedback Collection

Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program

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Feedback Collection

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POST-IMPLEMENTATION FEEDBACKRich feedback drives strong onboarding

Post-implementation feedback—captured through real conversations—sets your customers up for long-term success.

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The Clozd Advantage

Retention begins on day one

With Clozd you can identify and overcome early obstacles to ensure seamless onboarding and early adoption.

Align expectations

Accelerate end-user adoption

Detect issues early on

The challenges

Implementations are messy and often create friction.

Stakeholders feel the rollout doesn’t match what was promised.

Trust erodes early—and it’s hard to rebuild.

The Clozd advantage

Direct conversations with stakeholders surface real pain points and roadblocks.

An objective third party draws out honest, actionable feedback.

Expectations get reset before trust slips away.

The challenges

Senior leaders and front-line users often aren’t aligned.

Friction builds quietly as users feel lost or disengaged.

Adoption stalls—and long-term dissatisfaction sets in.

The Clozd advantage

Scalable input from AI and live interviews gives every user a voice.

Front-line feedback uncovers what’s unclear, clunky, or ignored.

Adoption improves when users feel heard and supported.

The challenges

Feedback arrives too late—usually at renewal.

Small issues snowball into major problems.

By the time red flags appear, it’s too late to course-correct.

The Clozd advantage

Early qualitative signals flag problems before they escalate.

Real-time insights let you respond with speed and precision.

Targeted feedback shows where deeper discovery is needed.

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We're reaching out post-implementation to ask our customers about their experience. In that way, we're really capturing the entire customer lifecycle—not only when a customer first joins Affinity, but also in their onboarding and then further into the relationship.”

Carolyn Klinger | Director of Market Intelligence & Research

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How we collect post-implementation feedback

AI Interviews\ \ Use AI Interviews to collect honest, scalable feedback from end users after implementation—so you can quickly uncover adoption blockers, sentiment issues, and opportunities to improve early experience across accounts.\ \ Flex Interviews Live Interviews\ \ Use Live Interviews to dig into the experiences of strategic stakeholders—like admins, champions, or buyers—when trust is fragile, alignment is unclear, or early friction threatens long-term success.\ \ ‍\ \ Live Interviews

Powerful Tools

Your AI-powered hub for implementation feedback

Turn rich implementation feedback into actionable insights with Clozd's AI-driven platform.

Clozd Platform

Collect feedback

We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what drives early adoption.

Analyze data

Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.

Deliver insights

Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.

Expert Services

We do the work—you enjoy the insights

Our experienced team makes your life easy by working together to deliver timely customer feedback at scale.

Expert services

Make onboarding smoother—for everyone

CS Director

Make sure your customers are starting strong.

Identify onboarding friction early on

Resolve issues before they lead to churn

Get honest feedback from new users

Implementation for CS leaders

Onboarding Manager

Spot what’s working—and what’s not.

Understand how rollouts are landing in real time

Adjust enablement and handoff processes

Improve the setup experience for future customers

Onboarding teams

Head of Product

See how real customers experience your product.

Catch product usability gaps early on

Inform onboarding content and workflows

Prioritize fixes that improve time-to-value

Implementation for product leaders

FAQs

How does Clozd help us collect feedback right after implementation?

We talk directly to your customers once onboarding is complete. Using L or , we capture structured, honest feedback about their early experience with your product and onboarding process. Then we turn that feedback into themes, decision drivers, and shareable insights inside your Clozd dashboard, so your team can quickly spot friction points, validate what’s working, and improve the next onboarding experience.

Read more about post-implementation feedback

Why is qualitative feedback important at this stage?

The implementation process is often when friction starts to take hold. Quantitative tools might show that something is off, but they rarely explain why. Interviews give you early insight into how customers are experiencing your onboarding, product, and support. With that context, you can fix issues before they lead to frustration, disengagement, or churn.

Who should we be gathering feedback from?

From the main point of contact and the end users. Clozd helps you collect input from each group using the right method—Live Interviews for strategic buyers and Flex Interviews for day-to-day users. This gives you a more complete picture of how onboarding landed across roles and functions.

Will customers actually respond at this stage?

Yes. This is one of the best times to request feedback because the experience is still fresh and top of mind. Clozd facilitates the outreach and follow-up using built-in Workflows to encourage participation without requiring extra effort from your team. Customers are typically more responsive at this point than later in the journey.

How do implementation interviews differ from midpoint check-ins?

Post-implementation interviews focus on first impressions, onboarding experience, and whether the customer feels set up for success. Midpoint check-ins take place later and explore ongoing adoption, value realization, and long-term alignment. Both provide insight into different stages of the customer journey.

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Industry-leading solutions

The #1 win-loss platform on G2

Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.

7 years in a row

“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing

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