Streamlined Win-Loss Analysis Data Collection
Clozd streamlines win-loss analysis by integrating existing CRM and call data with buyer feedback collected through tailored interviews, surveys, and sales rep input, automating outreach and analysis to provide continuous, organization-wide insights into why deals are won or lost, using personalized email sequences and flexible feedback channels including live and asynchronous interviews that capture rich, qualitative buyer intelligence.
Gather Customer Feedback and Uncover Impactful Buyer Insights
Clozd combines the data you already have—from your CRM, call recordings, and more—with buyer intelligence provided through interviews and surveys. This approach delivers ongoing, organization-wide visibility into why you really win and lose deals.
Developing a Complete View of Your Data
Clozd imports and analyzes your existing data to create a tailored plan for your win-loss outreach.
Import
Before interviews, Clozd helps you import CRM data, call recordings, and more to analyze the health of your pipeline and expose underperforming segments.
Identify
After identifying areas for improvement, the platform powers your buyer outreach and feedback collection.
Plan
Determine the appropriate feedback channel for each deal—whether interviews, surveys, or sales rep feedback.
Schedule
As deals close, buyers are enrolled in personalized email sequences to maximize participation.
Feedback Channels
Deliver Meaningful Buyer Intelligence at Scale
Clozd's win-loss programs automate feedback collection and analysis, creating a continuous stream of insights for all relevant stakeholders.
Live Interviews
- Buyer interviews provide meaningful feedback from prospects and customers.
- Clozd streamlines the process with technology and services that deliver useful, user-friendly feedback in real time.
- Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.
- Interviews typically last 25–30 minutes and have higher participation rates than surveys.
- Clozd develops a custom interview guide for each client to ensure coverage of key topics.
Flex Interviews
- Flex Interviews deliver rich, qualitative insights and enable you to scale your win-loss program.
- Buyers can respond when and where it’s most convenient for them.
- Buyers submit feedback in their own voice through video or audio recordings.
- Clozd analyzes the feedback and delivers powerful insights.
- Flexible interview options are designed to fit your company’s objectives and budget.
Surveys
- Automated win-loss surveys offer convenience and scale.
- Surveys augment qualitative interviews with robust quantitative capabilities.
- Collect additional win-loss data at scale and reach a broader, more representative sample of your pipeline.
Setting the Standard for Buyer Outreach
Delivering win-loss insights is a complex process. Clozd has interviewed tens of thousands of buyers and developed best practices for connecting with, incentivizing, and collecting impactful feedback from prospects and customers.
Contact List Automation
- Clozd integrates with your CRM to automatically import your list of contacts into the platform.
Interview Scheduling
- A cadence of emails is sent, enabling contacts to easily schedule interviews with consultants.
- The outreach process is continually optimized to enable high participation rates.
Quick Turnaround Time
- Once an interview is conducted, Clozd ensures a turnaround time of less than two days—compared to 10+ days from most other vendors—so you can access strategic insights quickly.
Integrations: Painting a Complete Picture
Clozd makes collecting, enriching, and analyzing win-loss insights easy by connecting to the software you already use every day. These integrations create a direct and secure feed of all your opportunities, call recordings, and more into the Clozd Platform, helping you capture the full picture of why you win and lose across your entire sales pipeline.
Ready to Get Started?
Try out Clozd for free to analyze one of your own wins or losses.
Data Analysis
Leverage unparalleled win-loss technology to analyze your data.
Share Win-Loss Data
Easily organize and distribute buyer feedback across your organization.
Customer Testimonials
"Clozd helps us understand, with confidence, why we win and lose deals."
— Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Related
Streamlined Win-Loss Analysis Data Collection
Clozd streamlines win-loss analysis by integrating existing CRM and call data with buyer feedback collected through tailored live and flexible interviews or surveys, enabling organizations to identify pipeline weaknesses, personalize outreach, and gain actionable insights into why deals are won or lost.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.
Clozd Platform Overview
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Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
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Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.