Streamlined Win-Loss Analysis Data Collection
Clozd streamlines win-loss analysis by integrating existing CRM and call data with buyer feedback collected through tailored live and flexible interviews or surveys, enabling organizations to identify pipeline weaknesses, personalize outreach, and gain actionable insights into why deals are won or lost.
Gather Customer Feedback and Uncover Impactful Buyer Insights
Clozd combines the data you already have—from your CRM, call recordings, and more—with the buyer intelligence provided through interviews and surveys to deliver ongoing, organization-wide visibility into why you really win and lose.
Developing a Complete View of Your Data
Clozd imports and analyzes your existing data to create a tailored plan for your win-loss outreach.
Import
Before interviews, Clozd helps you import CRM data, call recordings, and more to analyze the health of your pipeline and expose underperforming segments.
Identify
After identifying areas for improvement, the platform powers your buyer outreach and feedback collection.
Plan
Determine the appropriate feedback channel for each deal—whether interviews, surveys, or sales rep feedback.
Schedule
As deals close, buyers are enrolled in personalized email sequences to maximize participation.
Feedback Channels
Live Interviews
Buyer interviews are the best way to get meaningful feedback from prospects and customers. Clozd streamlines this process, providing technology and services that deliver useful, user-friendly feedback in real time.
- Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.
- Interviews typically last 25–30 minutes and have higher participation rates than surveys.
- Clozd develops a custom interview guide for each client to ensure coverage of key topics.
Flex Interviews
Flex Interviews deliver rich, qualitative insights and enable you to scale your win-loss program to capture feedback across your pipeline and identify important trends.
- Buyers have the flexibility to respond when and where it’s most convenient for them.
- Buyers submit feedback in their own voice through video or audio recordings.
- Clozd analyzes that feedback and delivers powerful insights.
- Flexible interview options are designed to fit your company’s objectives and budget.
Surveys
Automated win-loss surveys offer convenience. Clozd augments qualitative interviews with robust survey (quantitative) capabilities, helping you collect additional win-loss data at scale and reach a broader, more representative sample of your pipeline.
Setting the Standard for Buyer Outreach
Delivering win-loss insights is a complex process. Clozd has interviewed tens of thousands of buyers and spent years developing the best ways to connect with, incentivize, and collect impactful feedback from prospects and customers.
Contact List Automation
Clozd integrates with your CRM to automatically import your list of contacts into the Clozd Platform.
Interview Scheduling
A cadence of emails is sent, enabling contacts to easily schedule an interview with consultants. The team continually iterates to optimize outreach and enable high participation rates.
Quick Turnaround Time
Once an interview is conducted, Clozd ensures a turnaround time of less than two days—compared to 10+ days from most other vendors—so you can access your strategic insights as quickly as possible.
Integrations: Painting a Complete Picture
Clozd makes collecting, enriching, and analyzing win-loss insights easy by connecting to the software you already use every day. These integrations create a direct and secure feed of all your opportunities, call recordings, and more into the Clozd Platform, helping you capture the full picture of why you win and lose across your entire sales pipeline.
Ready to Get Started?
Try out Clozd for free to analyze one of your own wins or losses.
Data Analysis
Leverage unparalleled win-loss technology to analyze your data.
Share Win-Loss Data
Easily organize and distribute buyer feedback across your organization.
Customer Testimonials
"Clozd helps us understand, with confidence, why we win and lose deals."
— Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Related
Streamlined Win-Loss Analysis Data Collection
Clozd streamlines win-loss analysis by integrating existing CRM and call data with buyer feedback collected through tailored interviews, surveys, and sales rep input, automating outreach and analysis to provide continuous, organization-wide insights into why deals are won or lost, using personalized email sequences and flexible feedback channels including live and asynchronous interviews that capture rich, qualitative buyer intelligence.
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd's expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions, exemplified by their effective use in win-loss analysis.
Market Research
Clozd enables companies to confidently explore new market segments by conducting AI-powered, one-on-one interviews with qualified buyers already in their CRM, overcoming common challenges of slow, costly third-party panels, internal outreach delays, and delayed feedback, thereby delivering real-time insights and facilitating strategic decisions based on direct customer input.