Stories From Clozd's Customers
Clozd is the largest and fastest-growing win-loss provider globally, helping companies like StackAdapt, Zoovu, Affinity, Reputation, Trella Health, Datacor, AuditBoard, Frontify, Momentive Software, Headspace, and Acquia gain deep buyer feedback insights to improve sales, marketing, customer experience, product development, and retention strategies across the full customer lifecycle.
Why Do Companies Love Using Clozd?
More and more companies are realizing just how valuable buyer feedback can be. Read why Clozd is the largest and fastest-growing win-loss provider in the world.
Customer Stories
- StackAdapt needed deeper insights into why they were winning and losing deals—beyond the superficial survey feedback their team had been collecting.
- Zoovu turned buyer feedback into outcomes—clarifying their pricing and packaging, tightening sales execution, and strengthening their messaging.
- Affinity expanded their win-loss program to capture customer experience and post-implementation feedback—giving them visibility across the full customer lifecycle.
- Reputation’s health scores marked accounts green while customers were preparing to leave. Clozd’s midpoint interviews uncovered hidden churn risks, helping them recalibrate scoring, protect renewals, and strengthen relationships.
- Trella Health’s pilot program provided detailed feedback about one of their key products, leading the team to request additional win-loss interviews to support different parts of their organization.
- Datacor started with a question: Why are we losing so many customers?
- AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.
- Frontify has partnered with Clozd for more than three years to capture direct customer feedback and use it to drive their marketing and sales efforts.
- Momentive Software (formerly Community Brands) has partnered with Clozd for more than three years to capture direct customer feedback around their numerous product lines.
- Headspace leaned on win-loss insights to guide their post-merger rebrand—and they continue to use Clozd to add depth to their research and prove their value.
- Acquia revamped their strategy around integrations, transforming an area of weakness into a key driver of client acquisition and retention.
- Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.
- Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.
- Alteryx uses win-loss analysis as a rich VoC resource that drives company strategy.
- Hello Heart’s team identified significant win-back opportunities and refined their sales and marketing efforts with Clozd.
- Xactly uses Clozd to identify previously unknown issues and develop custom plans to boost customer loyalty and retention.
- LaunchDarkly uses Clozd to turn win-loss into actionable plans.
- Consensus refined their ICP using Clozd’s win-loss insights.
- Community Brands used Clozd to level up their win-loss program.
- SmartBear uses Clozd to keep a pulse on market changes.
Customer Quotes
"I like Clozd’s decision driver data. I like that we can filter the dashboard by wins and losses. The fact we can drill down into categories and see verbatim feedback that has been collected is hugely valuable. It makes the data really actionable."
— Adella Jarvis, Senior Product Manager, Hopin
"Our Clozd rep has been the best part of my experience. He is very easy to work with and is super responsive when I have questions. It is easy to get things done with him on the team!"
— Verified User, Financial Services
"Clozd has been very valuable for our organization as we enter new markets and industries. Knowing how we performed against competitors, what the client was expecting, what we delivered on, or where we fell short makes prioritizing much easier… Clozd as a platform is getting better all the time. The analysis is somewhat limited but has given us insight that we've never had before."
— Verified User, Computer Software
"We engaged CLOZD to help us understand at a deep level why or why not we were winning deals. They are performing regular Win/Loss interviews and analysis for complex professional software products and services to inform our Go-To-Market and In-market strategies… We were pleased to find hidden gems in the content of the interview transcripts that enabled us to source testimonials, social proof, and deeper case studies for our Advocacy program. The team is also WONDERFUL to work with!"
— Karyn DeJong, Director of Product Marketing, Morningstar
"The quality of the interview we have available at Clozd is impressive. The questions really dig into business problems and motivators, making it easy to learn from our mistakes and understand what we are doing right."
— Daniel Campos de Oliveira, Senior Solution Engineer, Qualtrics
"[Clozd provides a] one-stop shop to view the results. Integrated Win Rates dashboard. Along with the full transcript, we get to see the top decision drivers [and have the] ability to customize the view based on various filters."
— Shashank Shekhar, Competitive Intelligence Manager, Cohesity
"Clozd has been quite transformational. I think it is a true statement that we had many assumptions about why we win and why we lose, and that a good many of those assumptions have been definitively proven to be false. We have made product packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn reduction changes. Anecdotally, we are sporting a 50%+ win rate, up from the 30% range in the pre-Clozd era."
— Craig Clark, CMO, Riskalyze
"I have had a great experience working with the Clozd team and software over the last several years. Clozd takes the time to understand your business and priority and works with you to garner the insights you are looking for to drive your business forward. They are also heavily investing in the platform which is great to see."
— Ike Nwabah, Senior Director of Marketing, Higher Logic
"Clozd helps me understand why we lose or win deals. We can also understand our competitive advantage against competitors in a very structured and data-based way."
— Daniel Campos de Oliveira, Senior Solution Engineer, Qualtrics
"Clozd creates a single place to digest and understand wins with deep, rich insights that go beyond superficial. The quality of the interview feedback and the ease of navigating it through their platform to get insights are strong."
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