Share Buyer Feedback with Clozd
The Clozd Platform streamlines the collection, organization, and automated distribution of buyer feedback and win-loss data through customizable, real-time reports and dashboards, enabling timely, actionable insights that drive strategic alignment and collaboration with experienced program managers, enhanced by AI to accelerate delivery.
Share Customer Feedback Insights
Easily organize and distribute buyer feedback.
The Clozd Platform alerts users each time buyer feedback is available and when summary reports are published, helping you engage key stakeholders and drive strategic alignment.
The Clozd Platform
Your hub for game-changing insights
The Clozd Platform organizes win-loss data into user-friendly dashboards, automates the win-loss process, and provides ongoing, organization-wide visibility into why you really win and lose. This makes it easier than ever to build and maintain a data-driven organization.
Build custom reports
Using streamlined global templates, platform users can easily create self-service reports and dashboards on the win-loss data they’ve collected. These reports feature live, filterable data and are Excel-ready.
Timely insights
Instead of waiting for a program general report at the end of the quarter, custom reports deliver relevant insights into the hands of those who can act on them efficiently and in a timely manner. This saves precious time and specificity, enabling key stakeholders to use win-loss insights to affect change immediately.
Actionable data
Frequent, specific reports make your win-loss data more digestible and actionable. Instead of spending time searching through large chunks of data, you can take specific actions that will drive the biggest impact on your company’s objectives.
Automated delivery
Custom reports can be shared with an automatic email push at a specified cadence, allowing you to consistently distribute important information. Executives and other stakeholders can keep a constant pulse on why they’re winning and losing without having to spend valuable time searching for the information.
Collaborate with experienced program managers
Clozd offers collaboration with experienced program managers to help you maximize the value of your win-loss program.
Utilize AI to increase speed of delivery
AI-powered interview summaries are automatically created in near real time once the interview is conducted. This increases the speed of insight delivery and improves data sharing by standardizing output across feedback channels.
Distribute insights at scale
Clozd makes it easy to share impactful win-loss insights with cross-functional stakeholders and drive revenue-lifting strategies.
Once your reports and dashboards are ready, the system automates the process of sharing those insights throughout your organization—through Slack, Teams, your CRM, or email. You can also export your data via API to tools like Tableau or Domo.
"I love the Slack integration. We have a Slack group dedicated to win-loss. As the interviews are added to the platform, they come through Slack and email in real time. And then those in that program can link directly to the full interviews from Slack and also access the dashboard in Clozd which shows our win rate, the top wins and losses, the top reasons we're winning and losing, and all the interviews that were recently posted."
— Heather Pepe | Senior Manager of Solutions Marketing
Content Tagging and Commenting
Share key themes, trends, and keywords throughout your organization
Clozd enables you to tag and comment on content, making it easier to highlight and share important themes, trends, and keywords across your organization.
Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
Data Collection
Uncover impactful win-loss insights.
Share win-loss data
Easily organize and distribute buyer feedback.
Customer Testimonials
"Clozd helps us understand, with confidence, why we win and lose deals."
— Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Related
Share Buyer Feedback with Clozd
The Clozd Platform streamlines the collection, organization, and automated distribution of buyer feedback and win-loss data through customizable, real-time reports and dashboards, enhanced by AI-generated interview summaries and expert program management, enabling organizations to quickly access actionable insights and drive strategic alignment across stakeholders.
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Clozd Buyer Feedback Program Overview
Clozd's Buyer Feedback Program combines MBA-level expert guidance and advanced technology to design, implement, and manage customized win-loss analysis programs that automate outreach, conduct in-depth buyer interviews, and leverage generative AI to analyze and deliver actionable insights through detailed reports and dashboards.
Data Analysis with Clozd: Get Advanced Buyer Insights
The Clozd Platform automates the end-to-end process of collecting, transcribing, and analyzing buyer interview feedback using generative AI to identify key Decision Drivers, tag content and keywords, and share competitive win-loss insights organization-wide, enabling businesses to uncover critical factors influencing buyer decisions and prioritize strategic initiatives effectively.
Trella Health Uses Win-Loss Insights to Refine Product Strategy and Improve Sales Training
Trella Health initiated a three-month pilot win-loss analysis program with Clozd in mid-2024 to understand their low CRM product win rate, which led to expanded use across departments, improved sales coaching, validated strategic assumptions, increased cross-functional engagement, and fostered a customer-centric company culture.
Market Research
Clozd enables companies to confidently explore new market segments by conducting AI-powered, one-on-one interviews with qualified buyers already in their CRM, overcoming common challenges of slow, costly third-party panels, internal outreach delays, and delayed feedback, thereby delivering real-time insights and facilitating strategic decisions based on direct customer input.