Report | The ROI of Win-Loss Analysis
Clozd's win-loss analysis program delivers significant ROI by providing direct buyer feedback that helps customers increase win rates by 11% during economic downturns, generate an average of $3.7 million in additional revenue (an 8,500% ROI), enable 71% of users to make strategic sales process improvements, and accelerate sales rep ramp-up times by nearly 1.3 months, thereby enhancing revenue growth, sales efficiency, and employee retention.
THE ROI OF WIN-LOSS ANALYSIS Clozd win-loss analysis delivers
THE ROI OF WIN-LOSS ANALYSIS Clozd win-loss analysis delivers buyer intelligence you can bank on
Direct buyer feedback is at the heart of everything we do at Clozd, so when we wanted to evaluate our performance, we followed our own advice and reached out to our customers. Here are some of the specific ways Clozd win-loss interviews are helping them reach their key business objectives and increase their revenue.
11%
Our customers attributed an 11% increase in win rate to running winloss programs with Clozd—and these results came during an economic downturn (which has disproportionately impacted tech companies). There’s no denying that it’s tough to build pipeline right now, so it’s more important than ever to take advantage of the opportunities already in front of you.
$3.7M
Beyond helping our customers improve their win rates, Clozd also surfaces a number of other avenues for them to increase their revenue— win-back opportunities, churn reduction, expansion opportunities, and more. On average, our customers attribute a $3.7M increase in revenue to their partnership with Clozd, which equates to an ROI of 8,500%. Find out how much extra revenue you could make using win-loss analysis with Clozd.
ROI Calculator
71%
Thanks to the insights Clozd delivered, 71% of our users have made strategic improvements to their sales process that have resulted in more revenue. That means there’s a 7 in 10 chance something in your sales process is keeping you from winning deals. What’s at stake if you don’t identify and fix those things?
98%
Our customers report that their sales reps ramp nearly 1.3 months faster because they partner with Clozd. This means that instead of spending extra time and money on training, you’ll have more resources dedicated to actually hitting your quota. It also improves the employee experience, which leads to better performance and higher retention.
Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.
1 in 10
Clozd found that 10% of closed-lost deals represent legitimate win-back opportunities. How much easier would it be to increase your revenue if you could identify deals where you’d already laid the groundwork for success, and all it took to get those prospects past the finish line was navigating manageable obstacles like a change in leadership or a temporary budget freeze?
Clozd isn’t just a tool for sales. Our clients use buyer feedback collected from their win-loss interviews to make strategic changes throughout their business in order to drive more revenue. Here are five of the most impactful ways they’re leveraging this data:
5 revenue drivers
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71% made changes to the sales experience 40% made changes to their product offering 42% made changes to pricing & packaging 44% made changes to their marketing strategy 32% made changes to their customer retention strategy
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Clozd has been invaluable in allowing us to understand why we’re winning and losing business. Much more than before, we understand how we’re perceived by our buyers and what we can be doing to make their customer journey as slick as possible.”
clozd
Account Director & Partner Insights Lead Enterprise Software Company
Despite a small retainer, we’ve made significant changes to our pitching strategy and approach.”
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Product Marketing Specialist Enterprise Software Company
Clozd helped us revamp our pricing and packaging strategy to a model that’s more aligned with customer expectations. This, combined with the follow-up work, helped our win rate go up by approximately 25%.”
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Product Marketing Manager Small Business
Senior Market Intelligence Manager Software Company
Greater visibility into why we win and lose has helped us tremendously. We also uncovered significant sales enablement opportunities to train reps better when it comes to explaining onboarding and ease of use.”
Clozd has helped us better educate stakeholders on why we win and why we lose—and then take action based on our customers’ feedback.”
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