Churn Analysis Software by Clozd
Clozd offers a comprehensive churn analysis software platform featuring AI-powered tools, live and AI-driven customer feedback interviews, expert guidance, secure ISO-certified integrations, and solutions designed to uncover reasons behind customer churn and win-loss outcomes to help businesses turn customer feedback into actionable insights.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
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Turn customer feedback into action 
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Expert guidance, better customer insights
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MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
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Decision Points
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
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Tailored interviews conducted by certified industry veterans\
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Win-Loss Analysis\
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The Ultimate Guide to Win-Loss Analysis\
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Company
Churn Analysis SoftwareDon’t let churn sneak up on you
Clozd helps you capture structured, qualitative customer feedback—so you can proactively address pain points, build loyalty, and increase retention.
The clozd advantage
Discover the real reasons your customers stay loyal—and how to keep them coming back
Rich qualitative feedback helps you know why some customers stay and others leave—so you can address their challenges with the solutions they need.
Your customers are leaving
Clozd collects in-depth, structured feedback from customers who just renewed or churned—so you learn what really drove their decision.
There’s no internal consensus on why your customers leave
Clozd replaces speculation with real customer input—providing a single source of truth across your CS, product, and executive teams.
It’s difficult to pinpoint exactly where you need to improve
Use rich feedback to inform playbooks, pricing changes, roadmap prioritization, and CX improvements.
They were able to get to the core of some issues that current customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering
We have a lot of ideas and opinions inside the company about our product and why people buy it. And you can have really well-formed opinions, but ultimately you need a validation point—and Clozd provides the data we need to back it up.”
Tim Bowman | Head of Compete
We’ve spoken with customers who had left Gong, and we've since seen great opportunities in driving internal discussions proactively. This is a good example of insight, action, and outcome—and it’s had a big impact on our churn and retention numbers.”
Shane Evans | Chief Revenue Officer
How Clozd captures the truth behind every renewal
AI Interviews\ \ Capture honest feedback from your champions, day-to-day users, or churned accounts about the value they’re seeing (or missing) from your product.\ \ Flex Interviews Live Interviews\ \ Talk to key decision-makers to understand why they decided to stay or walk away. Uncover nuance that no checkbox survey could reveal.\ \ Live Interviews
Powerful Tools
Your AI-powered hub for deep customer feedback
Turn rich implementation feedback into actionable insights with the Clozd's AI-driven platform.
Collect feedback
We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover the reasons customers stay or leave.
Analyze data
Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.
Deliver insights
Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.
Expert services
We do the work—you enjoy the insights
Our experienced team makes your life easy by working together to deliver timely customer feedback at scale.
Clear retention signals for every team
CS Director
Learn why your customers stay—or leave—and turn that into action.
Identify patterns behind retention decisions
Strengthen renewal plays with real buyer insight
Share what matters most across teams
CRO
Use renewal feedback to protect revenue and guide expansion strategy.
Understand what’s driving account loss or growth
Inform pricing, packaging, and support investments
Improve sales-CS alignment for the next cycle
Head of Product
Build products that keep customers coming back.
Hear what product gaps drove churn—or what made them stay
Validate roadmap priorities with feedback from churned accounts
Turn renewal insights into investment decisions
Retention feedback for product
FAQs
How does Clozd help us collect and act on retention feedback?
We talk directly to your customers—both those who just renewed and those who chose to leave. Using live or AI-powered interviews, we capture honest, structured feedback about what drove their decisions. Then we organize that feedback into themes, Decision Drivers, and shareable insights in your Clozd dashboard, so your team can spot patterns and take action.
What types of insights tend to emerge in retention interviews?
Retention interviews often uncover long-simmering product friction, onboarding breakdowns, or shifts in perceived ROI. These are issues that rarely show up in win-loss interviews or pulse surveys. They reveal how customer value eroded over time—and what you could have done to change the outcome.
What types of questions do you ask in a retention interview?
We focus on the decision itself— when it was made, who influenced it, and what factors shaped the outcome. That includes perceived ROI, product satisfaction, competitive alternatives, and internal-champion dynamics. The goal is to surface clear, actionable insights your team can use right away.
How have others used these insights to improve retention?
Many teams use Clozd to refine onboarding, close product gaps, and align their customer success and product teams. Clearbit, for example, used Clozd to guide product roadmap decisions and saw a 10% quarter-over-quarter improvement in gross revenue retention. Their executive team now reviews every interview to stay focused on solving the right problems.
My team says they already know why customers churn, so why do we need this?
Internal feedback is helpful, but it's often biased or incomplete. Clozd brings in the customer’s actual voice, helping teams see where assumptions don't match reality. That clarity helps you move from opinions to evidence and avoid repeating the same mistakes.
Will churned customers even respond to outreach?
Yes. In many cases, customers are more open to sharing feedback once the decision is behind them. Clozd manages the outreach and framing, making it clear that the goal is to learn, not resell. That approach—along with the prospect of talking with an objective third party—helps drive honest responses from the people who made the call.
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Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
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