Product Research
Clozd empowers product teams to efficiently scale and structure user feedback through streamlined access, centralized and searchable insights, AI-driven interviews, and auto-synthesized summaries, enabling faster, data-driven decisions that overcome internal barriers and replace gut-feel with credible, quantifiable customer perspectives.
Scale your product research with real feedback
Clozd gives product teams the rich user feedback they need to confidently shape roadmaps, validate ideas, and make decisions with more than just gut feel.
The Clozd Advantage
Rich conversations lead to better products
The biggest blockers to great product research aren't curiosity or intent—they're access, structure, and scale.
Break down internal barriers
- Product teams have to cut through red tape just to reach a customer
- Requests stall or go unanswered
- Research is delayed—or doesn’t happen at all
The Clozd advantage:
- Product teams can easily request access
- Account owners can approve or reject those requests
- Everyone stays in the loop
Streamline feedback collection
- Feedback lives across notes, Slack, and anecdotes
- There’s no centralized way to access or structure insights
- It’s difficult to share learnings cross-functionally
The Clozd advantage:
- Feedback is structured and searchable from the start
- Auto-synthesized summaries highlight recurring themes
- Qualitative data becomes quantifiable, credible, and shareable
Move fast
- Some decisions require a high volume of input to feel credible
- Research happens too slowly to shape fast-moving launches
- Teams default to gut decisions to stay on schedule
The Clozd advantage:
- Flex Interviews gather meaningful, scalable input in a fraction of the time
- AI tools accelerate decision-ready insights
- Product teams can move quickly without sacrificing depth
"One of the great things about partnering with Clozd is that our product and engineering teams now have the ability to really go deeper in those interviews and inspect the areas they wanted to explore further, to fully understand the customer’s perspective."
Shane Evans | Chief Revenue Officer
How Clozd captures product feedback
- AI Interviews: Capture fast, scalable feedback across your user base. Use AI interviews to gauge reactions to a launch, compare design directions, or prioritize features—without slowing down your roadmap.
- Live Interviews: Dig deep into the “why” behind complex product decisions. Live Interviews are ideal for uncovering high-stakes insights around adoption challenges, unmet customer needs, or new market segments.
Your AI-powered hub for powerful product feedback
Turn your product research into actionable insights with Clozd's AI-driven platform.
Collect feedback
We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what your customers really want.
Analyze data
Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.
Deliver insights
Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.
Expert Services
We do the work—you enjoy the insights. Our experienced team partners with you to deliver timely, scalable product feedback.
Rich insights for your product team
Product Management
- Build a roadmap your market actually wants
- Prioritize features based on real and user input
- Avoid product gaps that drive churn or dissatisfaction
- Align product, CS, and marketing with insights from the field
Product Strategy
- Validate strategic bets before you build
- Use direct feedback to shape roadmap and investment priorities
- Test positioning, pricing, or new segments with real customers
- De-risk decisions with buyer-validated insights
Research & Insights
- Run structured qualitative programs without overloading your team
- Move from scattered, anecdotal input to focused, strategic insight
- Equip product and marketing with data
FAQs
How does Clozd help us collect feedback for product decisions?
We talk directly to your buyers, users, or past customers—whoever can best inform the decision at hand. Whether you're validating roadmap priorities, refining messaging, or exploring why a feature didn’t land, Clozd uses Live and Flex Interviews to gather honest, structured feedback. We turn that feedback into themes, quotes, and Decision Drivers inside your dashboard, so product teams can act quickly and confidently.
What kinds of product questions can we explore with Clozd?
Clozd helps you test new ideas, explore feature value, validate pricing, and understand how the market perceives your product. You can run concept tests, compare buyer needs across segments, or dig into adoption blockers. It’s a fast, structured way to learn what customers and prospects actually want—before you commit resources to your product roadmap.
How do we get approval to talk to customers or users?
Clozd makes it easy with our Workflows tool. Product teams can request access to specific accounts, and sales or CS teams can approve or decline in one click. Everyone stays in the loop, and research requests don’t get stuck waiting on hallway conversations or scattered Slack threads.
Who should we be interviewing for product research?
It depends on what you want to learn. Churned customers can reveal unmet needs or product gaps. Current users can highlight friction in adoption or support. Closed-lost prospects can explain how your product stacks up against competitors. Clozd helps you target the right mix of buyers, users, and influencers to get well-rounded, credible input.
Will people actually participate in these kinds of interviews?
Yes. When outreach is handled professionally and tied to a real decision, people are usually open to sharing. Clozd facilitates the outreach, timing, and follow-up so you get high-quality responses without chasing down participants or adding extra work for your team.
Customer Testimonials
"Clozd helps us understand, with confidence, why we win and lose deals."
Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Connect with a member of our team
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