Product Research Solution – Scale Your Product Research with Real Feedback
Clozd offers a comprehensive product research platform featuring live and AI-powered interviews, expert guidance, AI-driven search tools, secure ISO-certified integrations, and specialized solutions like win-loss and churn analysis to help businesses scale customer feedback collection and turn insights into actionable decisions.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
Platform Overview\
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Turn customer feedback into action 
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Expert guidance, better customer insights
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MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
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Decision Points
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
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Tailored interviews conducted by certified industry veterans\
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Why Clozd
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Win-Loss Analysis\
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Implementation Feedback\
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Other Use Cases
Market Research\
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Product Research\
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Feedback Collection
Live Interviews\
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Flex Interviews\
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The Clozd advantage
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The Ultimate Guide to Win-Loss Analysis\
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Company
Product Research SolutionScale your product research with real feedback
Clozd gives product teams the rich user feedback they need to confidently shape roadmaps, validate ideas, and make decisions with more than just gut feel.
The Clozd Advantage
Rich conversations lead to better products
The biggest blockers to great product research aren't curiosity or intent—they're access, structure, and scale.
Break down internal barriers
Streamline feedback collection
Move fast
The challenges
Product teams have to cut through red tape just to reach a customer
Requests stall or go unanswered
Research is delayed—or doesn’t happen at all
The Clozd advantage
Product teams can easily request access
Account owners can approve or reject those requests
Everyone stays in the loop
The challenges
Feedback lives across notes, Slack, and anecdotes
There’s no centralized way to access or structure insights
It’s difficult to share learnings cross-functionally
The Clozd advantage
Feedback is structured and searchable from the start
Auto-synthesized summaries highlight recurring themes
Qualitative data becomes quantifiable, credible, and shareable
The challenges
Some decisions require a high volume of input to feel credible
Research happens too slowly to shape fast-moving launches
Teams default to gut decisions to stay on schedule
The Clozd advantage
Flex Interviews gather meaningful, scalable input in a fraction of the time
AI tools accelerate decision-ready insights
Product teams can move quickly without sacrificing depth
One of the great things about partnering with Clozd is that our product and engineering teams now have the ability to really go deeper in those interviews and inspect the areas they wanted to explore further, to fully understand the customer’s perspective.”
Shane Evans | Chief Revenue Officer
How Clozd captures product feedback
AI Interviews\ \ Capture fast, scalable feedback across your user base. Use AI interviews to gauge reactions to a launch, compare design directions, or prioritize features—without slowing down your roadmap.\ \ Flex Interviews Live Interviews\ \ Dig deep into the “why” behind complex product decisions. Live Interviews are ideal for uncovering high-stakes insights around adoption challenges, unmet customer needs, or new market segments.\ \ Live Interviews
Powerful Tools
Your AI-powered hub for powerful product feedback
Turn your product research into actionable insights with Clozd's AI-driven platform.
Collect feedback
We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what your customers really want.
Analyze data
Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.
Deliver insights
Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.
Expert ServiceS
We do the work—you enjoy the insights
Our experienced team partners with you to deliver timely, scalable product feedback.
Rich insights for your product team
Product Management
Build a roadmap your market actually wants
Prioritize features based on real and user input
Avoid product gaps that drive churn or dissatisfaction
Align product, CS, and marketing with insights from the field
Product Strategy
Validate strategic bets before you build.
Use direct feedback to shape roadmap and investment priorities
Test positioning, pricing, or new segments with real customers
De-risk decisions with buyer-validated insights
Research & Insights
See how real customers experience your product.
Run structured qualitative programs without overloading your team
Move from scattered, anecdotal input to focused, strategic insight
Equip product and marketing with data
Solutions for research leaders
FAQs
How does Clozd help us collect feedback for product decisions?
We talk directly to your buyers, users, or past customers—whoever can best inform the decision at hand. Whether you're validating roadmap priorities, refining messaging, or exploring why a feature didn’t land, Clozd uses Live and Flex Interviews to gather honest, structured feedback. We turn that feedback into themes, quotes, and Decision Drivers inside your dashboard, so product teams can act quickly and confidently.
What kinds of product questions can we explore with Clozd?
Clozd helps you test new ideas, explore feature value, validate pricing, and understand how the market perceives your product. You can run concept tests, compare buyer needs across segments, or dig into adoption blockers. It’s a fast, structured way to learn what customers and prospects actually want—before you commit resources to your product roadmap.
How do we get approval to talk to customers or users?
Clozd makes it easy with our Workflows tool. Product teams can request access to specific accounts, and sales or CS teams can approve or decline in one click. Everyone stays in the loop, and research requests don’t get stuck waiting on hallway conversations or scattered Slack threads.
Who should we be interviewing for product research?
It depends on what you want to learn. Churned customers can reveal unmet needs or product gaps. Current users can highlight friction in adoption or support. Closed-lost prospects can explain how your product stacks up against competitors. Clozd helps you target the right mix of buyers, users, and influencers to get well-rounded, credible input.
Will people actually participate in these kinds of interviews?
Yes. When outreach is handled professionally and tied to a real decision, people are usually open to sharing. Clozd facilitates the outreach, timing, and follow-up so you get high-quality responses without chasing down participants or adding extra work for your team.
Connect with a member of our team
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
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Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
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