Market Research
Clozd enables companies to confidently explore new market segments by conducting AI-powered, one-on-one interviews with qualified buyers already in their CRM, overcoming common challenges of slow, costly third-party panels, internal outreach delays, and delayed feedback, thereby delivering real-time insights and facilitating strategic decisions based on direct customer input.
The New Way to Explore New Markets
Clozd helps you explore new market segments through in-depth, one-on-one interviews with prospects already in your CRM.
The Clozd Advantage
Enter New Markets with Confidence
The biggest risk in exploring new markets isn’t lack of ideas—it’s making quick decisions without direct input from the people you’re trying to reach.
CRM-powered panels
- Easy access, fast approval
- Know before you commit
The Challenges and the Clozd Advantage
-
Third-party panels are slow, costly, and often misaligned
- High-quality B2B buyers are hard to source
- You already have the right people—you just aren’t using them
- Clozd Advantage: Qualified buyers are already in your CRM; the right segments, roles, and industries are easy to target; real conversations can happen without third-party recruiting
-
Sales and CS block or delay outreach
- Research requests fall through the cracks
- Internal politics slow everything down
- Clozd Advantage: Outreach moves forward with one-click approvals; account teams stay informed without slowing down; research runs smoothly—no chasing permissions
-
Feedback is slow to arrive
- It still takes additional time to uncover insights
- Strategy gets set without user input
- Clozd Advantage: Interviews reach the right users in new segments; key themes and objections surface instantly with AI; insights arrive in real time—before it’s too late
“We’re able to be key stakeholders in a lot of different projects by having our pulse on the market. This includes understanding new trends and new areas of mental and physical health needs that our clients really care about or are investing in.”
Zahra Chithiwala | Group Product Marketing Manager
How Clozd Captures Market Feedback
- AI Interviews: Use AI interviews to test messaging, compare segments, and surface objections by tapping into buyers—including closed-lost prospects and qualified leads—already in your CRM.
- Flex Interviews: Flexible interview formats for deeper insights.
- Live Interviews: Leverage one-on-one conversations to help you explore new segments, validate assumptions, and understand what drives buyer decisions—before you make your next move.
Powerful Tools
Your AI-Powered Hub for Powerful Market Feedback
Turn your product research into actionable insights with Clozd's AI-driven platform.
- Collect Feedback: Automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what your customers really want.
- Analyze Data: Each interview is recorded and transcribed in real time, with generative AI highlighting themes and quotes, tagging keywords, and creating a detailed summary.
- Deliver Insights: Share insights through Slack, your CRM, or email—or use Ask Clozd (a custom, AI-powered search tool) to analyze your interview data and deliver personalized insights.
Expert Services
We Do the Work—You Enjoy the Insights
Our experienced team partners with you to deliver timely, scalable product feedback.
Rich Insights for Your Product Team
Product Strategy
- De-risk your bets with direct buyer insights.
- Explore new segments before you build for them
- Validate messaging, positioning, and assumptions
- Pressure-test your roadmap with real buyer feedback
Research & Insights
- Make market research faster, deeper, and more scalable.
- Replace ad hoc requests with structured programs
- Reach new buyer types already in your CRM
- Eliminate the lag between learning and action
Product Marketer
- Shape messaging that actually lands in new markets.
- Understand how buyers interpret your positioning
- Identify gaps between message and market reality
- Fine-tune launch strategies with direct buyer input
FAQs
How does Clozd help us conduct market research?
Clozd helps you talk to qualified buyers already in your CRM—like closed-lost prospects, stalled leads, or potential customers in new segments. Clozd manages outreach, conducts Live or Flex Interviews, and delivers analysis in your dashboard—so your team can focus on learning and action.
How is this better than using a traditional panel?
Panels take additional time, cost more, and often miss the mark on audience fit. Clozd uses contacts already in your CRM, so you're learning from people who know your space. You get faster, more relevant feedback from buyers who match your target market.
How do we decide who to reach out to?
Clozd works with you to define targeting criteria—like title, industry, deal stage, or product interest. Then they help identify contacts in your CRM who match, so you can get feedback from the right buyer types for the segment you're exploring.
What kinds of questions can we answer with market research?
You can test value propositions, explore new segments, validate messaging, or understand how buyers compare your solution to others. It’s ideal for entering new markets, refining your GTM strategy, or backing up strategy with real-world feedback.
Will people actually participate in these interviews?
Yes—especially when it’s clear that their input is valued and you’re not doing a sales pitch in disguise. Clozd handles outreach professionally and offers incentives to encourage participation. Their approach earns high response rates, even from buyers who didn’t convert.
Customer Testimonials
"Clozd helps us understand, with confidence, why we win and lose deals."
Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Connect with a Member of Our Team
Related
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
What is Win-Loss Analysis? The Ultimate Guide
Win-loss analysis is a systematic process of gathering and analyzing buyer feedback to uncover the true reasons behind sales wins and losses, enabling companies to replace guesswork with data-driven insights that improve sales, marketing, product strategies, and ultimately increase win rates by up to 50%.
Comprehensive Win-Loss Analysis Software, Service & Insights
Clozd offers an AI-powered win-loss analysis platform and services that combine live and AI-driven buyer interviews to capture unbiased customer feedback, uncover hidden revenue opportunities, correct competitor targeting, and increase win rates by analyzing closed deals and delivering actionable insights through automated data collection, real-time transcription, thematic analysis, and seamless integration with communication and CRM tools.
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd's expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions, exemplified by their effective use in win-loss analysis.