Market Research Solution: Explore New Markets with Clozd
Clozd offers an AI-powered market research platform featuring live and AI-driven customer interviews, expert guidance, custom search tools, and secure integrations to help businesses uncover insights through win-loss and churn analysis, enabling them to explore new markets and turn customer feedback into actionable decisions.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
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Tailored interviews conducted by certified industry veterans\
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Market Research\
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Company
Market Research SolutionThe new way to explore new markets
Clozd helps you explore new market segments through in-depth, one-on-one interviews with prospects already in your CRM.
The Clozd Advantage
Enter new markets with confidence
The biggest risk in exploring new markets isn’t lack of ideas—it’s making quick decisions without direct input from the people you’re trying to reach.
CRM-powered panels
Easy access, fast approval
Know before you commit
The challenges
Third-party panels are slow, costly, and often misaligned
High-quality B2B buyers are hard to source
You already have the right people—you just aren’t using them
The Clozd advantage
Qualified buyers are already in your CRM
The right segments, roles, and industries are easy to target
Real conversations can happen without third-party recruiting
The challenges
Sales and CS block or delay outreach
Research requests fall through the cracks
Internal politics slow everything down
The Clozd advantage
Outreach moves forward with one-click approvals
Account teams stay informed without slowing down
Research runs smoothly—no chasing permissions
The challenges
Feedback is slow to arrive
It still takes additional time to uncover insights
Strategy gets set without user input
The Clozd advantage
Interviews reach the right users in new segments
Key themes and objections surface instantly with AI
Insights arrive in real time—before it’s too late
We’re able to be key stakeholders in a lot of different projects by having our pulse on the market. This includes understanding new trends and new areas of mental and physical health needs that our clients really care about or are investing in.”
Zahra Chithiwala | Group Product Marketing Manager
How Clozd captures market feedback
AI Interviews\ \ Use AI interviews to test messaging, compare segments, and surface objections by tapping into buyers—including closed-lost prospects and qualified leads—already in your CRM.\ \ Flex Interviews Live Interviews\ \ Leverage one-on-one conversations to help you explore new segments, validate assumptions, and understand what drives buyer decisions—before you make your next move.\ \ Live Interviews
Powerful Tools
Your AI-powered hub for powerful market feedback
Turn your product research into actionable insights with Clozd's AI-driven platform.
Collect feedback
We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what your customers really want.
Analyze data
Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.
Deliver insights
Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.
Expert Services
We do the work—you enjoy the insights
Our experienced team partners with you to deliver timely, scalable product feedback.
Rich insights for your product team
Product Strategy
De-risk your bets with direct buyer insights.
Explore new segments before you build for them
Validate messaging, positioning, and assumptions
Pressure-test your roadmap with real buyer feedback
Research & Insights
Make market research faster, deeper, and more scalable.
Replace ad hoc requests with structured programs
Reach new buyer types already in your CRM
Eliminate the lag between learning and action
Solutions for research leaders
Product Marketer
Shape messaging that actually lands in new markets.
Understand how buyers interpret your positioning
Identify gaps between message and market reality
Fine-tune launch strategies with direct buyer input
FAQS
How does Clozd help us conduct market research?
Clozd helps you talk to qualified buyers already in your CRM— like closed-lost prospects, stalled leads, or potential customers in new segments. We manage outreach, conduct Live or Flex Interviews, and deliver analysis in your dashboard—so your team can focus on learning and action.
How is this better than using a traditional panel?
Panels take additional time, cost more, and often miss the mark on audience fit. Clozd uses contacts already in your CRM, so you're learning from people who know your space. You get faster, more relevant feedback from buyers who match your target market.
How do we decide who to reach out to?
We work with you to define targeting criteria—like title, industry, deal stage, or product interest. Then we help identify contacts in your CRM who match, so you can get feedback from the right buyer types for the segment you're exploring.
What kinds of questions can we answer with market research?
You can test value propositions, explore new segments, validate messaging, or understand how buyers compare your solution to others. It’s ideal for entering new markets, refining your GTM strategy, or backing up strategy with real-world feedback.
Will people actually participate in these interviews?
Yes—especially when it’s clear that their input is valued and you’re not doing a sales pitch in disguise. Clozd handles outreach professionally and offers incentives to encourage participation. Our approach earns high response rates, even from buyers who didn’t convert.
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Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
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