Learn how SmartBear connects with their customers and refines their product strategy
Jenny Lowenthal, Sr. Director of Product Marketing at SmartBear, explains how conducting win-loss analysis enables the company to deeply connect with customers by capturing their direct feedback, which in turn helps SmartBear refine its product strategy and better align offerings with customer needs and expectations.
Jenny Lowenthal, Sr. Director of Product Marketing at SmartBear, discusses the importance of connecting with customers and refining product strategy through win-loss analysis. As a product marketer, her goal is to engage with customers as much as possible. She emphasizes that win-loss analysis makes it easier to understand what customers need and want, especially when hearing feedback directly in their own words.
She shares insights on how this process helps SmartBear stay aligned with customer expectations and continuously improve their product offerings.
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