Klaviyo provides a blueprint on how to capture impactful win-loss insights that are never stale or siloed
Mindy Regnell, Head of Market Intelligence at Klaviyo, explains how the company captures and maintains impactful, up-to-date, and accessible win-loss insights by leveraging customer and employee feedback and partnering with Clozd to prevent these insights from becoming stale or siloed.
Mindy Regnell, Head of Market Intelligence at Klaviyo, shares her passion for customer feedback and discusses how she leverages win-loss insights to amplify the voices of both Klaviyo’s customers and employees. She explains the strategies Klaviyo uses to ensure that win-loss insights remain current and accessible, rather than becoming outdated or isolated within the organization. Mindy also highlights the value and ease of partnering with Clozd to achieve these goals.
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Customer Story | Frontify
Frontify has partnered with Clozd for over three years to systematically capture and analyze direct customer feedback, enabling them to leverage win-loss insights that have informed their marketing positioning, sales processes, and content creation, resulting in new business opportunities, increased pipeline generation, improved customer retention, and a mature, cross-functional program with strong organizational engagement and scalable insight sharing.
Acquia uses win-loss insights to turn their weaknesses into strengths
Acquia SVP of product Deanna Ballew developed and expanded a win-loss analysis program, initially DIY and later in partnership with Clozd, which enabled the company to leverage detailed insights into why deals were won or lost, ultimately influencing strategic decisions such as revamping their integration strategy to transform a weakness into a key driver of client acquisition and retention.
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Headspace partners with Clozd to identify their clients’ unique mental health needs
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