Huntress relies on win-loss feedback to drive their competitive intel and positioning
Dustin Ray, Head of Competitive & Market Intelligence at Huntress, revitalized the company's win-loss program by systematically gathering impactful customer feedback and disseminating valuable insights across the organization to enhance their competitive intelligence and market positioning.
Dustin Ray: Huntress Relies on Win-Loss Feedback to Drive Their Competitive Intel and Positioning
Speaker: Dustin Ray, Head of Competitive & Market Intelligence
Dustin took over Huntress’ win-loss program with the goal of being a data “shepherd”—someone who makes a difference by consistently capturing powerful customer feedback and then sharing meaningful insights throughout the organization.