How win-loss data can help you stop losing deals because of pricing
PandaDoc discovered through third-party win-loss analysis that their seemingly simple pricing was actually causing lost deals due to overwhelming prospects with too many options, leading them to train sales reps to present only relevant pricing choices, which improved win rates by simplifying buyer decision-making and overcoming internal biases.
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Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Trella Health Uses Win-Loss Insights to Refine Product Strategy and Improve Sales Training
Trella Health initiated a three-month pilot win-loss analysis program with Clozd in mid-2024 to understand their low CRM product win rate, which led to expanded use across departments, improved sales coaching, validated strategic assumptions, increased cross-functional engagement, and fostered a customer-centric company culture.
Clearbit Relies on Win-Loss Analysis to Guide Product Roadmap and Increase Buyer Empathy
Clearbit uses win-loss analysis through Clozd's unbiased customer feedback to drive a product-centric roadmap focused on reducing customer attrition and increasing product adoption, leading to the launch of two new products in 2023 that address key customer pain points identified from this data.
How SmartBear Improved Sales Demos and Win Rates with Their Clozd Win-Loss Program
SmartBear, seeking deeper audience-centric insights beyond Salesforce data, partnered with Clozd for a win-loss analysis program led by Director of Product Marketing Jennifer Lowenthal, who valued Clozd’s consultative approach and technology platform, resulting in a swiftly launched pilot involving 30 buyer interviews across two products that improved sales demos and win rates while breaking down organizational silos.
Community Brands creates org-wide alignment with Clozd
Community Brands, a software provider for associations, nonprofits, and schools, faced challenges in understanding why they lost sales deals due to low response rates and ineffective interviews in their win-loss analysis, leading Director of Product Marketing Tirrah Switzer to adopt Clozd's specialized win-loss survey and interview solution, which improved feedback response rates and provided clear, actionable insights to align the organization and better understand deal outcomes.