How Win-Loss Analysis Helps Business Services Win More
Clozd's win-loss analysis platform automates the collection, analysis, and sharing of direct buyer feedback to deliver scalable customer intelligence that helps business services prioritize initiatives, align stakeholders, and ultimately increase their win rates by understanding what matters most to their customers.
Discover what matters most to your customers
Clozd collects feedback directly from your buyers and automates the process of sharing those insights with key stakeholders throughout your organization. This empowers you to meet your buyers' specific needs, drive organization-wide clarity, and boost your win rate.
Win-loss insights
Deliver buyer intelligence at scale
The Clozd Platform automates the collection, analysis, and delivery of win-loss insights, helping you to channel the voice of your customer into the everyday rhythm of your business.
Gather feedback
Direct buyer feedback enables you to prioritize your initiatives and adapt accordingly to gain a competitive advantage.
Analyze data
Clozd identifies specific factors that had the biggest impact on your buyer's final decision.
Share insights
The Clozd Platform automates the delivery of win-loss insights, making it easy to engage key stakeholders and drive strategic alignment.
"[Clozd] is a really rich source of voice-of-the-customer insights, where if we’re trying to test a hypothesis or do some research, we can use win-loss to pull some anecdotal evidence and some powerful quotes that can change a decision-maker’s mind just by seeing that perspective."
— Jason Klein | Product Marketing Director
Related
Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Acquia uses win-loss insights to turn their weaknesses into strengths
Acquia SVP of product Deanna Ballew developed and expanded a win-loss analysis program, initially DIY and later in partnership with Clozd, which enabled the company to leverage detailed insights into why deals were won or lost, ultimately influencing strategic decisions such as revamping their integration strategy to transform a weakness into a key driver of client acquisition and retention.
Decrease Sales Ramp Times with Actionable Buyer Insights
The article discusses the importance of decreasing sales ramp times for new hires, highlighting how key executives like the VP of Sales, CFO, and VP of Talent Acquisition all benefit from faster productivity through improved morale, cost savings, reduced attrition, and stronger recruitment pipelines, ultimately emphasizing the need for actionable buyer insights to achieve this goal.
The 7 Pillars of Product Research: The Definitive 2025 Guide
The 2025 guide "The 7 Pillars of Product Research" emphasizes that successful B2B SaaS leaders drive growth by conducting intentional, evidence-based product research—primarily through live buyer interviews and structured surveys—to uncover authentic customer insights that reveal why deals are won or lost, enabling data-driven decisions and strategic roadmaps grounded in real buyer feedback rather than assumptions or flawed CRM data.
Stories From Clozd's Customers
Clozd is the largest and fastest-growing win-loss provider globally, helping companies like StackAdapt, Zoovu, Affinity, Reputation, Trella Health, Datacor, AuditBoard, Frontify, Momentive Software, Headspace, and Acquia gain deep buyer feedback insights to improve sales, marketing, customer experience, product development, and retention strategies across the full customer lifecycle.
Trella Health Uses Win-Loss Insights to Refine Product Strategy and Improve Sales Training
Trella Health initiated a three-month pilot win-loss analysis program with Clozd in mid-2024 to understand their low CRM product win rate, which led to expanded use across departments, improved sales coaching, validated strategic assumptions, increased cross-functional engagement, and fostered a customer-centric company culture.