How 8am built a scalable win-loss program with Clozd
Aisling Conroy, Senior Competitive Intelligence Manager at 8am, successfully built a scalable win-loss and churn interview program using Clozd within three months to unify competitive intelligence across six products amid rapid growth and organizational complexity from multiple mergers, enabling the company to move beyond gut-feel decisions to structured, strategic insights.
Aisling Conroy, Senior Competitive Intelligence Manager at 8am, discusses how the company built a scalable win-loss program with Clozd.
8am experienced rapid growth, driven by multiple mergers, which resulted in increased product and organizational complexity. This complexity made it clear that relying on gut-feel decisions was no longer sufficient.
Aisling Conroy took on the challenge of unifying competitive intelligence across six products. She established a scalable research program and launched both win-loss and churn interviews—all within a three-month period.
Her story demonstrates how structured research can quickly deliver strategic impact across a rapidly evolving organization.
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Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
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Product Research
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