Data Analysis with Clozd Platform: Advanced Buyer Insights
The Clozd platform offers advanced buyer insights through AI-powered data analysis tools, including live and AI interviews for feedback collection, win-loss and churn analysis solutions, secure ISO-certified integrations, and expert guidance to help businesses turn customer feedback into actionable decisions.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
Platform Overview\
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Turn customer feedback into action 
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Program Experts\
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Expert guidance, better customer insights
Features
MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
Learn more about our innovative platform\
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Decision Points
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
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Tailored interviews conducted by certified industry veterans\
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Check it out
Company
About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations
Why Clozd
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Solutions
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Win-Loss Analysis\
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Implementation Feedback\
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Customer Experience Feedback\
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Churn Analysis\
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Other Use Cases
Market Research\
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Product Research\
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Feedback Collection
Live Interviews\
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Flex Interviews\
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The Clozd advantage
Platform Overview\
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Expert Services\
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Teams
Sales\
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Marketing\
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Product\
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Customer Success\
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Features
Integrations\
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Security\
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Clozd MCP\
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Expert Network\
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Resources
Resource Library\
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Clozd Blog\
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Customer Stories\
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The Ultimate Guide to Win-Loss Analysis\
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ROI Calculator\
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Company
Customer Feedback AnalysisLeveraging unparalleled decision intelligence technology
We power data analysis with customer feedback gathered by the Clozd Platform—innovative software that automates the end-to-end process and provides ongoing, org-wide visibility into direct buyer insights
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The Clozd Platform
Your hub for buyer insights
Every feature within the Clozd Platform is designed to deliver the most insightful win-loss data at scale. Our automated process of collecting, analyzing, and organizing win-loss data eases the logistical burden of running your own win-loss analysis program.
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Conducting the interview
Interviews are the best way to get meaningful buyer feedback, and Clozd has streamlined that process.
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Recording and transcribing the conversation
Industry-leading technology enables us to quickly deliver clean, professional-grade interview transcripts.
Analyzing the data
We use generative AI to help identify Decision Drivers, highlight themes and quotes, tag keywords, create a summary, and more.
Sharing interview insights
The Clozd Platform automates the process of sharing win-loss insights throughout your organization.
Decision Drivers
Uncover key factors and trends
Clozd identifies specific factors that had the biggest impact on your buyer's final decision. We call these Decision Drivers. These drivers help you identify both strengths and weaknesses in the way you build, market, and sell your product.
Use customer feedback to prioritize strategic initiatives
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Aggregate the data
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[I like Clozd’s] Decision Driver data. I like that we can filter the dashboard by wins and losses. The fact that we can drill down into categories and see verbatim feedback that has been collected is hugely valuable. It makes the data really actionable.”
Content & keyword tagging
Dig deeper on every deal
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Read or listen to the full buyer interview.
Make comments and tag keywords or custom themes to highlight feedback to other stakeholders.
Use deal-level insights to educate your team and drive strategic initiatives.
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Competitor Analysis
Explore competitive insights
The Clozd Platform makes it easy for you to drill down to see why you win and lose versus your biggest competitors or how your win rate has changed over time—and what’s driving it.
By utilizing feedback from actual prospects, you’ll gain a deeper understanding of who you’re commonly competing against—and how your strengths and weaknesses stack up in comparison.
This analysis and information will help you drive strategic change throughout your company.
Powerful Integrations
Connect with other platforms
Once your win-loss reports and dashboards are ready, our system automates the process of sharing those insights throughout your organization—through Slack, Teams, your CRM, or email. Another key feature is your ability to export your data via API to tools like Tableau or Domo.
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Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
Data Collection
Uncovering impactful win-loss insights
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Share win-loss data
Easily organize and distribute buyer feedback
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
Company
Resources
Win-Loss Content
The Ultimate WIn-Loss Analysis Guide.svg)
Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
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