Data Analysis with Clozd: Get Advanced Buyer Insights

Data Analysis Leveraging Decision Intelligence Technology

Clozd powers data analysis with customer feedback gathered by the Clozd Platform—innovative software that automates the end-to-end process and provides ongoing, organization-wide visibility into direct buyer insights.

The Clozd Platform: Your Hub for Buyer Insights

Every feature within the Clozd Platform is designed to deliver insightful win-loss data at scale. The automated process of collecting, analyzing, and organizing win-loss data eases the logistical burden of running your own win-loss analysis program.

Conducting the Interview

Interviews are the best way to get meaningful buyer feedback, and Clozd has streamlined that process.

Recording and Transcribing the Conversation

Industry-leading technology enables Clozd to quickly deliver clean, professional-grade interview transcripts.

Analyzing the Data

Clozd uses generative AI to help identify Decision Drivers, highlight themes and quotes, tag keywords, create summaries, and more.

Sharing Interview Insights

The Clozd Platform automates the process of sharing win-loss insights throughout your organization.

Decision Drivers: Uncover Key Factors and Trends

Clozd identifies specific factors that had the biggest impact on your buyer's final decision, called Decision Drivers. These drivers help you identify both strengths and weaknesses in the way you build, market, and sell your product. Use customer feedback to prioritize strategic initiatives.

Content & Keyword Tagging: Dig Deeper on Every Deal

• ​Read or listen to the full buyer interview.
• ​Make comments and tag keywords or custom themes to highlight feedback to other stakeholders.
• ​Use deal-level insights to educate your team and drive strategic initiatives.

Competitor Analysis: Explore Competitive Insights

The Clozd Platform makes it easy to drill down to see why you win and lose versus your biggest competitors or how your win rate has changed over time—and what’s driving it. By utilizing feedback from actual prospects, you’ll gain a deeper understanding of who you’re commonly competing against and how your strengths and weaknesses stack up in comparison. This analysis and information will help you drive strategic change throughout your company.

Powerful Integrations: Connect with Other Platforms

Once your win-loss reports and dashboards are ready, Clozd automates the process of sharing those insights throughout your organization—through Slack, Teams, your CRM, or email. You can also export your data via API to tools like Tableau or Domo.

Ready to Get Started?

Try out Clozd for free to analyze one of your own wins or losses.

Data Collection: Uncovering Impactful Win-Loss Insights

Explore how Clozd collects data to provide impactful win-loss insights.

Share Win-Loss Data: Organize and Distribute Buyer Feedback

Easily organize and distribute buyer feedback across your organization.

Customer Testimonials

"Clozd helps us understand, with confidence, why we win and lose deals."

— Ike Nwabah | VP of Marketing

"Every review from Clozd that I read teaches me new ways to improve our sales process."

— Tripp R. | Global Competitive Insights Manager

"Depth of knowledge we could never achieve on our own."

— Gary C. | VP of Product Marketing

"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."

— Dan Bolton | Vice President of Corporate Marketing at Nitrogen

"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

— Karen Warfield | Head of Competitive Intelligence at Clari

"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

— Hillary Neal | GTM Processes & Programs Leader at Qualtrics