Customer Experience Feedback that Fuels Great Experiences

Clozd helps your Customer Success (CS) team go beyond NPS to surface true drivers of satisfaction, frustration, and loyalty.

Dig Deeper Than Scores, Signals, and Silence

Identify what keeps your customers engaged, and then create a roadmap for expansion opportunities.

Health Scores Can’t Show You Why an Account Is Slipping

Clozd provides qualitative insights into customer sentiment, friction points, and unmet expectations—so you can intervene with clarity, not assumptions.

Your Customers Might Not Tell Your Team the Hard Truths

Clozd collects honest feedback through third-party channels, surfacing risks that would otherwise stay hidden in QBRs or account calls.

Pulse Checks Don’t Work If You Only Skim the Surface

Clozd goes deeper than traditional surveys by combining structured interviews and adaptive AI follow-ups that uncover real context from your customers.

"The candor we get from a third party has really allowed us to look at the information and pick it apart without our own emotion tied to it. Having Clozd handle these interviews also ensures that you’re not ruining any important relationships."

— Deanna Ballew | SVP of Product

"We’ve had a number of interviews that helped highlight issues we weren’t aware of. And we’ve been able to very quickly pivot and change our approach to make sure that we’re able to go back and address those areas."

— Kathy Hassett | VP of Customer Success & Renewals

"We’re able to be key stakeholders in a lot of different projects by having our pulse on the market. This includes understanding new trends and new areas of mental and physical health needs that our clients really care about or are investing in."

— Zahra Chithiwala | SVP of Product

How We Collect Customer Experience Feedback

• ​AI Interviews: Easily check in with customers at scale—ideal for midpoint reviews, QBR prep, or pulse checks—so you can surface honest feedback and act before small issues become bigger problems.
• ​Flex Interviews: Asynchronous interviews for scalable feedback.
• ​Live Interviews: Use Live Interviews for strategic accounts or key stakeholders—where personalized conversations can reveal deeper sentiment, relationship dynamics, and potential for growth or risk.

Your AI-Powered Hub for Deep Customer Feedback

Turn rich implementation feedback into actionable insights with Clozd's AI-driven platform.

Collect Feedback

Clozd automates the entire process—including outreach, scheduling, and incentives—and conducts world-class interviews to capture feedback across key customer touchpoints.

Analyze Data

Each interview is recorded and transcribed in real time. Generative AI highlights themes and quotes, tags keywords, and creates a detailed summary.

Deliver Insights

Share insights through Slack, your CRM, or email—or use Ask Clozd (a custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.

Expert Services

Clozd's experienced team works with you to deliver timely customer feedback at scale.

Deep Insights for Every Member of Your Team

CS Director

• ​Turn mid-journey feedback into proactive strategy.
• ​Identify which accounts are trending in the wrong direction.
• ​Validate what’s working across your CS team.
• ​Give every customer a voice—without another NPS survey.

CRO

• ​Use pulse feedback to uncover expansion potential and reduce churn.
• ​Identify which accounts are ready for upsell—before the renewal.
• ​Spot friction that could slow growth.
• ​Strengthen alignment between CS, sales, and product.

Head of Product

• ​Learn how your customers actually experience value.
• ​Identify misaligned expectations mid-journey.
• ​Refine your messaging and enablement based on honest feedback.
• ​Feed insights back into your product and GTM strategy.

FAQs

How does Clozd help us collect customer experience feedback?

Clozd talks to your customers at key points in the relationship—like during QBR prep, after major milestones, or when usage patterns change. Using Live and Flex Interviews, Clozd captures structured, honest feedback about how the relationship is progressing. Then that feedback is turned into themes, Decision Drivers, and shareable insights inside your Clozd dashboard, so your team can respond quickly.

Why is qualitative feedback important mid-customer journey?

This is when early friction starts to surface—or when untapped growth potential begins to show. Health scores and survey data might flag risks, but they don’t explain what’s driving those risks. In-depth interviews give your team the context behind the sentiment—why expectations are being met or missed—so you can take proactive steps to retain and expand accounts before renewal season hits.

Who should we be gathering feedback from?

To understand the full customer experience, you need perspectives from both strategic stakeholders and hands-on users. Live Interviews are ideal for executive sponsors or decision-makers, where deeper conversations can surface relationship dynamics and long-term value alignment. Asynchronous Flex Interviews are great for day-to-day users or influencers, helping you collect honest, scalable feedback about usability, support, and product adoption. Using a custom mix of interview types helps you understand what’s happening across the account—not just what your internal team sees.

Will customers participate in customer experience interviews?

Yes. Customers are typically very willing to share when the timing is right and the outreach feels thoughtful. When interviews are framed as a genuine check-in—not as a sales follow-up or a generic survey—they see it as an opportunity to give useful feedback. Clozd manages the outreach, scheduling, and follow-up, so you’ll get strong participation without adding work for your team or your customers.

How are interviews different from NPS, CSAT, or health scores?

NPS and CSAT scores tell you what customers feel. Clozd helps you understand why they feel that way. With customer experience interviews, you hear directly from the people who matter—about what’s working, where they’re stuck, and what they expect next. It’s the kind of insights that help teams make confident decisions, not just monitor sentiment.

Connect with a Member of Our Team

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Customer Reviews

"Clozd helps us understand, with confidence, why we win and lose deals."

— Ike Nwabah | VP of Marketing

"Every review from Clozd that I read teaches me new ways to improve our sales process."

— Tripp R. | Global Competitive Insights Manager

"Depth of knowledge we could never achieve on our own."

— Gary C. | VP of Product Marketing

"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."

— Dan Bolton | Vice President of Corporate Marketing at Nitrogen

"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

— Karen Warfield | Head of Competitive Intelligence at Clari

"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

— Hillary Neal | GTM Processes & Programs Leader at Qualtrics