Clozd

Customer Experience Feedback that Fuels Great Experiences

Clozd offers an AI-powered customer experience feedback platform featuring live and AI interviews, expert guidance, custom search tools, and secure integrations designed to help businesses uncover reasons behind wins, losses, and churn to drive actionable insights and improve customer experiences.

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Feedback Collection

Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program

The Clozd Advantage

Platform Overview\ \ Turn customer feedback into action \ \ Program Experts\ \ Expert guidance, better customer insights

Features

MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified

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Decision Points

win loss analysis logo\ \ Win-Loss Analysis\ \ Uncover the real reasons you win and lose Churn Analysis\ \ Eliminate the high cost of customer churn Customer Experience Feedback\ \ Build stronger customer relationships

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Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion

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Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue

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\ \ Tailored interviews conducted by certified industry veterans\ \ Check it out

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About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations

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Feedback Collection

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Customer Experience (CX) Feedback SolutionsFeedback that fuels great experiences

Clozd helps your CS team go beyond NPS to surface true drivers of satisfaction, frustration, and loyalty.

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CX Feedback

Dig deeper than scores, signals, and silence

Identify what keeps your customers engaged, and then create a roadmap for expansion opportunities.

cx target

Health scores can’t show you why an account is slipping

Clozd gives you qualitative insights into customer sentiment, friction points, and unmet expectations—so you can intervene with clarity, not assumptions.

cx scale

Your customers might not tell your team the hard truths

Clozd collects honest feedback through third-party channels, surfacing risks that would otherwise stay hidden in QBRs or account calls.

Pulse checks don’t work if you only skim the surface

Clozd goes deeper than traditional surveys by combining structured interviews and adaptive AI follow-ups that uncover real context from your customers.

The candor we get from a third party has really allowed us to look at the information and pick it apart without our own emotion tied to it. Having Clozd handle these interviews also ensures that you’re not ruining any important relationships.”

Deanna Ballew | SVP of Product

logo imageRead the case study

We’ve had a number of interviews that helped highlight issues we weren’t aware of. And we’ve been able to very quickly pivot and change our approach to make sure that we’re able to go back and address those areas.”

Kathy Hassett | VP of Customer Success & Renewals

xactly logoRead the case study

We’re able to be key stakeholders in a lot of different projects by having our pulse on the market. This includes understanding new trends and new areas of mental and physical health needs that our clients really care about or are investing in.”

Zahra Chithiwala | SVP of Product

headspace logoRead the case study

cx target

Health scores can’t show you why an account is slipping

Clozd gives you qualitative insights into customer sentiment, friction points, and unmet expectations—so you can intervene with clarity, not assumptions.

The candor we get from a third party has really allowed us to look at the information and pick it apart without our own emotion tied to it. Having Clozd handle these interviews also ensures that you’re not ruining any important relationships.”

Deanna Ballew | SVP of Product

logo imageRead the case study

cx pulse

Your customers might not tell your team the hard truths

Clozd collects honest feedback through third-party channels, surfacing risks that would otherwise stay hidden in QBRs or account calls.

We’ve had a number of interviews that helped highlight issues we weren’t aware of. And we’ve been able to very quickly pivot and change our approach to make sure that we’re able to go back and address those areas.”

Kathy Hassett | VP of Customer Success & Renewals

xactly logoRead the case study

cx pulse

Pulse checks don’t work if you only skim the surface

Clozd goes deeper than traditional surveys by combining structured interviews and adaptive AI follow-ups that uncover real context from your customers.

We’re able to be key stakeholders in a lot of different projects by having our pulse on the market. This includes understanding new trends and new areas of mental and physical health needs that our clients really care about or are investing in.”

Zahra Chithiwala | SVP of Product

headspace logoRead the case study

How we collect customer experience feedback

AI Interviews\ \ Easily check in with customers at scale—ideal for midpoint reviews, QBR prep, or pulse checks—so you can surface honest feedback and act before small issues become bigger problems.\ \ Flex Interviews Live Interviews\ \ Use Live Interviews for strategic accounts or key stakeholders—where personalized conversations can reveal deeper sentiment, relationship dynamics, and potential for growth or risk.\ \ Live Interviews

Powerful Tools

Your AI-powered hub for deep customer feedback

Turn rich implementation feedback into actionable insights with the Clozd's AI-driven platform.

Clozd Platform

Collect feedback

We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class interviews to capture feedback across key customer touchpoints.

Analyze data

Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.

Deliver insights

Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.

Expert Services

We do the work—you enjoy the insights

Our experienced team makes your life easy by working together to deliver timely customer feedback at scale.

Expert services

Deep insights for every member of your team

CS Director

Turn mid-journey feedback into proactive strategy.

Identify which accounts are trending in the wrong direction

Validate what’s working across your CS team

Give every customer a voice—without another NPS survey

Solutions for CS leaders

CRO

Use pulse feedback to uncover expansion potential and reduce churn.

Identify which accounts are ready for upsell—before the renewal

Spot friction that could slow growth

Strengthen alignment between CS, sales, and product

Solutions for CROs

Head of Product

Learn how your customers actually experience value.

Identify misaligned expectations mid-journey

Refine your messaging and enablement based on honest feedback

Feed insights back into your product and GTM strategy

Solutions for product

FAQs

How does Clozd help us collect customer experience feedback?

We talk to your customers at key points in the relationship—like during QBR prep, after major milestones, or when usage patterns change. Using Live and Flex Interviews, we capture structured, honest feedback about how the relationship is progressing. Then we turn that feedback into themes, Decision Drivers, and shareable insights inside your Clozd dashboard, so your team can respond quickly.

Why is qualitative feedback important mid-customer journey?

This is when early friction starts to surface—or when untapped growth potential begins to show. Health scores and survey data might flag risks, but they don’t explain what’s driving those risks. In-depth interviews give your team the context behind the sentiment—why expectations are being met or missed—so you can take proactive steps to retain and expand accounts before renewal season hits.

Who should we be gathering feedback from?

To understand the full customer experience, you need perspectives from both strategic stakeholders and hands-on users. Live Interviews are ideal for executive sponsors or decision-makers, where deeper conversations can surface relationship dynamics and long-term value alignment. Asynchronous Flex Interviews are great for day-to-day users or influencers, helping you collect honest, scalable feedback about usability, support, and product adoption. Using a custom mix of interview types helps you understand what’s happening across the account—not just what your internal team sees.

Will customers participate in customer experience interviews?

Yes. Customers are typically very willing to share when the timing is right and the outreach feels thoughtful. When interviews are framed as a genuine check-in—not as a sales follow-up or a generic survey—they see it as an opportunity to give useful feedback. Clozd manages the outreach, scheduling, and follow-up, so you’ll get strong participation without adding work for your team or your customers.

How are interviews different from NPS, CSAT, or health scores?

NPS and CSAT scores tell you what customers feel. Clozd helps you understand why they feel that way. With customer experience interviews, you hear directly from the people who matter—about what’s working, where they’re stuck, and what they expect next. It’s the kind of insights that help teams make confident decisions, not just monitor sentiment.

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Industry-leading solutions

The #1 win-loss platform on G2

Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.

7 years in a row

“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing

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