Win-Loss Analysis Software
Clozd offers an AI-powered Win-Loss Analysis software platform that collects and analyzes customer feedback through live and AI interviews, integrates with other tools, ensures data security with ISO certifications, and provides expert guidance to help businesses uncover the true reasons behind their sales wins and losses and reduce customer churn.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
Platform Overview\
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Turn customer feedback into action 
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Program Experts\
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Expert guidance, better customer insights
Features
MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
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Decision Points
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
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Tailored interviews conducted by certified industry veterans\
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About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations
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Win-Loss Analysis\
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Implementation Feedback\
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Customer Experience Feedback\
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Churn Analysis\
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Other Use Cases
Market Research\
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Product Research\
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Feedback Collection
Live Interviews\
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Flex Interviews\
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The Clozd advantage
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Customer Success\
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Clozd MCP\
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Resources
Resource Library\
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Clozd Blog\
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Customer Stories\
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The Ultimate Guide to Win-Loss Analysis\
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ROI Calculator\
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Company
Win-Loss Analysis Software Uncover the real reasons you win and lose deals
Clozd provides detailed and unbiased customer feedback—so you can win more deals.
The Clozd advantage
Our win-loss services in action
Your buyers have the answers you need—and our combination of experience and AI-powered win-loss software is the best way to capture, analyze, and access those insights.
See how win-loss analysis works
$500k
Uncover hidden revenue sources
Hello Heart’s team used a Clozd interview to identify a $500k win-back opportunity.
7/10
Stop aiming at the wrong target
Win-loss data shows that nearly 70% of buyers report a different primary competitor than what's in their CRM.
84%
Increase your win rate
84% of companies that have been doing win-loss analysis for 2+ years report an increase to their win rate.
State of Win-Loss Analysis Report
Win-loss analysis is the process of going back and reviewing your closed opportunities—using AI and live interviews—to uncover the trends and insights that can influence future success rates.”
Andrew Peterson | Co-founder & Co-CEO
Four pillars of effective win-loss programs
How we collect powerful feedback
AI Interviews\ \ Use AI Interviews to capture authentic buyer feedback and extend your coverage in early-loss or lower-value deals.\ \ Flex Interviews Live Interviews\ \ Use Live Interviews for high-value or strategic deals—where deeper insights into why you won or lost can directly shape your GTM strategy moving forward.\ \ Live Interviews
Powerful Tools
Your AI-powered hub for win-loss analysis
Turn customer insights into strategic action with Clozd's AI-driven win-loss analysis platform.
Collect feedback
We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover why you win and lose.
Analyze data
Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.
Deliver insights
Share win-loss insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.
Expert Win-Loss ServiceS
We do the work—you enjoy the insights
Our experienced team makes your life easy by working together to deliver timely win-loss feedback at scale.
Rich win-loss insights for your GTM team
Chief Revenue Officer
De-risk your bets with direct buyer insights.
Identify what wins and loses deals
Align GTM teams around buyer-backed insights
Uncover competitive threats early
Product Marketer
Use win-loss feedback to sharpen positioning and drive adoption.
Hear directly from buyers who didn’t convert
Refine messaging based on real objections
Prove the impact of product marketing
VP of Sales
Use buyer insights to improve win rate and coach your team.
Uncover the landmines costing you revenue
Scale what your top reps do best
Coach with insights from actual lost deals
Clozd has an excellent methodology for developing a valuable win-loss interview, getting disengaged buyers to participate, and presenting intelligence back in a very consumable platform.”
Craig Clark | CMO at Nitrogen
Connect with a member of our team
FAQs
What’s the ROI of running a win-loss program?
Win-loss programs deliver real business impact. According to the 2025 State of Win-Loss Report, 63% of companies report an increase in win rate—and that jumps to 84% for programs running longer than two years. That’s why 97% of companies doing win-loss plan to maintain or increase their investment.
Why should I use Clozd instead of running win-loss internally?
While internal programs are possible, they’re hard to scale and often struggle with response rates, consistency, and objectivity. In contrast, companies that partner with a third party like Clozd are over 2x more likely to be satisfied with the quality and depth of their feedback. Clozd handles the outreach, interviews, analysis, and delivery—so you get trusted insights without the overhead.
Can’t we just use AI or call recordings to do win-loss?
Call recordings show what your reps said—not what your buyers were thinking. And generic AI tools miss the nuance and context that drive real decisions. Clozd combines expert-driven interviews with purpose-built AI and tagging— so you get structured, trustworthy insights at scale.
How is Clozd different from surveys or CRM notes?
Surveys are shallow, and CRM notes are often just plain wrong. In fact, buyer and seller reasons for lost deals only align 15% of the time—meaning 85% of closed-lost data is inaccurate. Clozd captures direct, third-party feedback from buyers and turns it into decision drivers, quotes, and trends your teams can trust and act on.
Who should own win-loss and how do we make it cross-functional?
While win-loss is most often owned by Sales or Marketing—72% of programs, per the 2025 report—the most impactful programs are cross-functional. Product, RevOps, Enablement, and even the C-suite benefit when buyer insights are shared broadly. Clozd makes that distribution easy.
What are the benefits of running an ongoing win-loss program?
One-off projects give you a snapshot. Ongoing programs reveal trends. 85% of ongoing, cross-functional programs see a positive ROI, compared to just 55% for project-based ones. With a consistent cadence, feedback compounds—making it easier to track what’s changing, spot new patterns, and respond faster.
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
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Resources
Win-Loss Content
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Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
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