Clozd Product Overview
Clozd is a Decision Intelligence software platform that captures, analyzes, and shares detailed, unbiased buyer feedback through live and AI-assisted interviews, expert networks, and seamless CRM integrations to provide actionable customer insights that help businesses win more deals, reduce churn, and improve customer experience.
Decision Intelligence Software: Uncover Insights Directly from Your Buyers
Clozd provides detailed and unbiased buyer feedback so you can win more deals and keep the customers you already have.
Decision Intelligence Based on Insights from Your Customers
Explore how Clozd collects, analyzes, and shares critical customer insights through its innovative platform and seamless software integrations.
- Program Overview: See what your Clozd program might look like
- Live Interviews: The most powerful way to capture customer feedback
- Flex Interviews: AI-assisted interviews to scale your feedback
- Expert Network: Explore interviews conducted by certified professionals
- Featured Experts: See our network of certified professionals
- Become an Expert: Apply to become a certified expert
Platform Features
- Platform Overview: See the Clozd Platform in action
- Clozd MCP: Connect the Clozd platform directly to any LLM
- Clozd Integrations: Connect Clozd with your other everyday tools
- Data Collection: Learn how Clozd captures honest customer feedback
- Data Analysis: Clozd aggregates and organizes unstructured feedback
- Share: Make sure your insights are never siloed
- Ask Clozd: Access personalized insights instantly
Connect with a Member of Our Team
FAQs
What does the company Clozd do?
Clozd is a Decision Intelligence company. We capture buyer feedback—the real reasons you win, lose, or renew every deal. The data is aggregated within the Clozd Platform and easily sharable throughout your organization. These customer insights become data points your revenue teams can actually act on. Win-loss analysis, churn analysis, CX feedback, and implementation feedback all feed one source of truth: what your buyers actually think, in their own words.
How is customer feedback collected?
Clozd integrates with your CRM to automatically identify and invite the right customers to be interviewed. The Clozd Platform can identify deals you've won, lost, retained, or churned. Conversations are led by MBA-level interviewers who capture in-depth insights, or AI-assisted interviews that collect feedback at scale. The feedback is then aggregated within the platform and organized into clear Decision Intelligence your team can act on.
What teams benefit from customer feedback?
Buyer insights can be utilized by any of your B2B teams. Our most common use cases are for sales, marketing, customer success, and product leaders. Because these insights come directly from your buyers—at key touchpoints throughout the customer journey—every team can access powerful insights.
Customer Testimonials
"Clozd helps us understand, with confidence, why we win and lose deals."
— Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Related
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Market Research
Clozd enables companies to confidently explore new market segments by conducting AI-powered, one-on-one interviews with qualified buyers already in their CRM, overcoming common challenges of slow, costly third-party panels, internal outreach delays, and delayed feedback, thereby delivering real-time insights and facilitating strategic decisions based on direct customer input.
Streamlined Win-Loss Analysis Data Collection
Clozd streamlines win-loss analysis by integrating existing CRM and call data with buyer feedback collected through tailored live and flexible interviews or surveys, enabling organizations to identify pipeline weaknesses, personalize outreach, and gain actionable insights into why deals are won or lost.
Streamlined Win-Loss Analysis Data Collection
Clozd streamlines win-loss analysis by integrating existing CRM and call data with buyer feedback collected through tailored interviews, surveys, and sales rep input, automating outreach and analysis to provide continuous, organization-wide insights into why deals are won or lost, using personalized email sequences and flexible feedback channels including live and asynchronous interviews that capture rich, qualitative buyer intelligence.