Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Clozd helps you capture rich feedback, analyze it with purpose-built AI tools, and deliver insights that guide critical decisions.
Collect Feedback
Gather insights from the voices that matter most.
Capture authentic customer voices
Clozd automates the entire process—so you can spend less time managing feedback logistics and more time digging into powerful insights.
Workflows
Eliminate the barriers to better insights
Workflows handles the logistical heavy lifting end to end—from contacting the right participants to tracking responses—so you can focus on leveraging the insights that matter most.
AI + Live Interviews
Smarter interviews, stronger insights
Whether asynchronous or live, Clozd interviews are designed to capture authentic, detailed responses that reveal what really matters to your customers.
Analyze Data
Turn unstructured feedback into usable intelligence.
Clozd makes sense of every conversation quickly, so you can turn feedback into action without delay.
Summaries
Every word—captured and searchable
Clozd removes the delay between interviews and usable data with automated, AI-powered transcription and summarization.
Themes
Turn feedback from diverse voices into one clear story
Clozd’s AI tools aggregate feedback from across your interviews to identify the factors that drive success or create risk.
Tags
Tag and track the content that matters most
Built-in AI tagging organizes and highlights relevant transcript sections, making it easy to filter, segment, and share the most relevant feedback.
Deliver Insights
Share findings using Slack, email, and more.
Clozd provides real-time access through its AI-powered platform to keep stakeholders informed, aligned, and able to explore answers instantly.
Integrations
Connect with other platforms
Clozd makes it easy to share feedback instantly through seamless integrations with Slack, Teams, your CRM, email, and more—so everyone stays on the same page.
Ask Clozd
Access key insights instantly
Ask Clozd is a custom, AI-powered search tool that analyzes your customer feedback and delivers personalized insights.
The Clozd Platform Powers Real Use Cases
- Win-loss analysis: Uncover the real reasons you win and lose.
- Onboarding feedback: Automatically collect post-launch input from end users.
- Midpoint check-ins: Track account sentiment—without extra meetings.
- Retention analysis: Quickly uncover churn and renewal drivers.
- Product research: Use feedback to validate features and identify gaps.
- Market research: Test new segments using your existing contacts.
FAQs
Do I need to integrate with my CRM to use Clozd?
Not necessarily. You can use Clozd without an integration, but connecting to your CRM unlocks richer context, enables features like Workflows to automate outreach, and gives you analytics on participation rates—such as how many people are scheduling or completing interviews. For maximum impact, integrating is highly recommended.
Can I customize the platform for my use case?
Yes. The Clozd Platform powers all types of qualitative research—far beyond win-loss analysis. From churn analysis to CX check-ins, retention programs, product research, and more, Clozd adapts to your industry, customer journey, and goals. With custom labels, multi-program management, and flexible launch points, you can capture rich, candid feedback from any meaningful moment in the customer journey.
What kind of support will I get?
Every Clozd account includes access to the customer success team, onboarding resources, and best practices. For managed programs, you’ll be paired with a dedicated team of MBA-level experts who design your program, guide you through onboarding, and help manage key parts of execution as needed—so you can focus on the insights, not the logistics.
Can I just buy the software?
Absolutely. Clozd offers software-only plans for teams who prefer to run their own interviews and analysis, and has customers across the full spectrum—from fully DIY to fully managed service. You can always add expert services later if your needs change.
Do I have to use AI features, and how secure is my data?
It’s your choice, and your data is extremely secure. Features like Ask Clozd, automated tagging, and transcription are fully optional—you decide where AI adds the most value to your workflow. Clozd is also built with privacy and control in mind: Your data is never used to train external models, and you decide exactly who can access each insight.
Customer Testimonials
"One of the great things about partnering with Clozd is that our product and engineering teams now have the ability to really go deeper in those interviews and inspect the areas they wanted to explore further, to fully understand the customer’s perspective."
— Shane Evans | Chief Revenue Officer
"Clozd helps us understand, with confidence, why we win and lose deals."
— Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Connect with a Member of Our Team
Related
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd's expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions, exemplified by their effective use in win-loss analysis.
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd’s expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions.
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Market Research
Clozd enables companies to confidently explore new market segments by conducting AI-powered, one-on-one interviews with qualified buyers already in their CRM, overcoming common challenges of slow, costly third-party panels, internal outreach delays, and delayed feedback, thereby delivering real-time insights and facilitating strategic decisions based on direct customer input.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.