Clozd Interview Programs: More Than Just Win-Loss
Clozd offers comprehensive interview programs and software solutions that go beyond traditional win-loss analysis by providing live and flexible interview options, expert services, and feedback tools designed to uncover reasons behind sales outcomes, enhance customer experience, support implementation, reduce churn, and inform market and product research to boost sales and marketing team performance.
Products
\
\
Win-Loss Analysis\
\
Uncover the real reasons you win and lose Customer Experience Feedback\
\
Increase customer loyalty and expansion Implementation Feedback\
\
Ensure smooth onboarding and early adoption Churn Analysis\
\
Eliminate the high cost of customer churn
Other use Cases
Market Research\ \ Use rich feedback to explore new markets Product Research\ \ Validate your roadmap and identify gaps
Feedback Collection
Live Interviews Flex Interviews
The Clozd Advantage
Platform Overview 
\
\
Expert Services
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Features
Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified Clozd MCP\ \ Ground your AI workflows in customer truth Expert Network\ \ A curated collective of top-tier interviewers
Learn more about our innovative platform\
\
\
\
Book a demo
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
\
\
Tailored interviews conducted by certified industry veterans\
\
Check it out
Company
About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations
Why Clozd
Product
Solutions
Resources
Company
.svg)
Back
product
\
\
Win-Loss Analysis\
\
Implementation Feedback\
\
Customer Experience Feedback\
\
Churn Analysis\
\
Other Use Cases
Market Research\
\
Product Research\
\
Feedback Collection
Live Interviews\
\
Flex Interviews\
\
The Clozd advantage
Platform Overview\
\
\
\
Expert Services\
\
Back
Teams
Sales\
\
Marketing\
\
Product\
\
Customer Success\
\
Features
Integrations\
\
Security\
\
Clozd MCP\
\
Expert Network\
\
Back
Resources
Resource Library\
\
Clozd Blog\
\
Customer Stories\
\
The Ultimate Guide to Win-Loss Analysis\
\
ROI Calculator\
\
Back
Company
Use Case
Clozd Interview Programs: More Than Just Win-Loss
3 min read
Brittany Moreland
Ready to win more deals?
Learn how we capture in-depth buyer feedback—and how it can transform your business.
On this page
- Churn or “At Risk Client” Interviews:
- Investment Opportunities:
- New Product Lines (Up-sell Opportunities):
- Partner or Reseller Interviews:
- New Market Entry:
- Blind “Competitive” Interviews:
- Customer Journey Interviews:
If you’ve spent any time on our website or explored the world of win-loss analysis, you already know that Clozd was founded to help businesses uncover key trends and insights about why they win and lose business. While most of our clients engage Clozd for win-loss analysis, we have found several other applications of our interview services that have helped clients answer critical questions for their businesses.
Let’s take a closer look at several examples:
Churn or “At Risk Client” Interviews:
A slight variation from a traditional win-loss interview program, this structure allows you to learn from actual clients who have discontinued (or may soon discontinue) their relationship with you. Interviewing both churned and at-risk clients who are willing to share their experience helps increase awareness of common issues that are driving customers away. Issues that cause clients to second guess their original decision can be addressed before the dreaded churn happens.
Investment Opportunities:
Investors need to be confident that the companies entrusted with their money are delivering a valuable product or service. Investment firms benefit considerably when they engage win-loss services to perform interviews with customers and prospects of target companies. In conjunction with their sophisticated predictive financial models, customer and prospect interviews can help confirm the right investment opportunities.
New Product Lines (Up-sell Opportunities):
If you’ve recently added a new feature, product line, or enhancement to an existing product or service, it may be difficult at first to tell how this new offering might be received or the best way to communicate its added value to your customers. Interviewing your existing customer base about their decision to add (or not add) the new feature or product is a great way to determine what is and is not working when marketing these solutions. This and other strategies can make win-loss particularly relevant to product marketing professionals.
Partner or Reseller Interviews:
Companies who sell products or solutions through channel partners, distributors, or resellers want to be sure those partners are the right fit. After all, mistakes made by partners can tarnish the reputation of the company behind the product. Likewise, partners want to be sure the solutions they are selling have been developed properly, and that the terms of their relationship are beneficial to both parties. Partner interviews help both players evaluate strengths and opportunities for improvement.
New Market Entry:
Clients who want to examine the potential for new market entry speak with people in a new geographic market or business vertical to assess the promise of that opportunity. These interviews can shed light on what potential buyers’ priorities and thoughts are regrading an ideal solution, even if it doesn’t exist yet.
Blind “Competitive” Interviews:
A spin on the traditional win-loss interview, the blind “competitive” interviews is an interview of a prospect who recently evaluated your solution against several competitors. As we outlined in another recent post, a blind interview program does not let the interviewee know who is behind the study and offers an opportunity to understand a “30,000-foot view” of the relative performance of multiple competitors.
Customer Journey Interviews:
Customer journey interviews look closely at each of the touch-points a customer has with your team throughout their time as a customer, from initial sales interactions, to implementation and training, to ongoing support. Clients typically choose this type of interview program to learn at which points along the journey their teams are offering an outstanding customer experience and where they can improve.
Clozd has conducted interview programs in all of these areas. Even when our clients are not conducting a traditional win-loss program, the feedback we get from their clients and prospects helps them to improve and ultimately grow their wins while experiencing fewer losses. If you’d like to uncover why you’re winning and losing business -- in your customers’ own words -- get in touch to learn how a Clozd interview program can help. Or, share your ideas with us and let us help you design a new program that fits your company’s unique needs.
Workflows by Clozd from Clozd on Vimeo
Playing in picture-in-picture
Play
00:00
00:11
Fullscreen
Related posts
.png)
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
Company
Resources
Win-Loss Content
The Ultimate WIn-Loss Analysis Guide.svg)
Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
Company
About Us Careers Talk With Us Log In
Resources
Win-Loss Guide GDPR Compliance Privacy Policy Terms Of Use
Popular Blog Posts
Learn Win-Loss: Resources Win-Loss Analysis Guide State Of Win-Loss Analysis Report
©2023 Clozd Inc.
By continuing to browse our site, you consent to our use of cookies. Privacy Policy