Clozd + Crayon Integration
The Clozd + Crayon integration offers a comprehensive AI-powered platform featuring live and AI-driven customer feedback interviews, custom search tools, secure ISO-certified software integrations, and expert-guided solutions like win-loss and churn analysis to help businesses turn customer insights into actionable decisions.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
Platform Overview\
\
Turn customer feedback into action 
\
\
Program Experts\
\
Expert guidance, better customer insights
Features
MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
Learn more about our innovative platform\
\
\
\
Book a demo
Decision Points
\
\
Win-Loss Analysis\
\
Uncover the real reasons you win and lose Churn Analysis\
\
Eliminate the high cost of customer churn Customer Experience Feedback\
\
Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
\
\
Tailored interviews conducted by certified industry veterans\
\
Check it out
Company
About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations
Why Clozd
Product
Solutions
Resources
Company
.svg)
Back
product
\
\
Win-Loss Analysis\
\
Implementation Feedback\
\
Customer Experience Feedback\
\
Churn Analysis\
\
Other Use Cases
Market Research\
\
Product Research\
\
Feedback Collection
Live Interviews\
\
Flex Interviews\
\
The Clozd advantage
Platform Overview\
\
\
\
Expert Services\
\
Back
Teams
Sales\
\
Marketing\
\
Product\
\
Customer Success\
\
Features
Integrations\
\
Security\
\
Clozd MCP\
\
Expert Network\
\
Back
Resources
Resource Library\
\
Clozd Blog\
\
Customer Stories\
\
The Ultimate Guide to Win-Loss Analysis\
\
ROI Calculator\
\
Back
Company
Integrations
Industry
April 17, 2026
Clozd + Crayon Integration
5 MIN READ
The Clozd Team
Ready to win more deals?
Learn how we capture in-depth buyer feedback—and how it can transform your business.
On this page
- Are your reps obsessed with winning?
- Win-loss data from sales reps is less accurate than you think
- Clozd + Crayon partnership
Key takeaways
-
Add Clozd interview and survey data to Crayon assets.
-
Discover key trends within Clozd summaries.
-
Automate tracking and alerts with Saved Searches.
-
Incorporate interviews and surveys directly into Compete Hub.
Are your reps obsessed with winning?
The best sales reps have one obsession: Winning.
In two-thirds of all your deals today, you’ll go head-to-head against a competitor—and good revenue leaders will do everything they can to make sure their teams have the tools they need to win more often than they lose.
This includes creating well-researched battlecards, which sales reps rely on to demonstrate to their buyers exactly what sets their products and services apart from the competition.
Historically, a useful battlecard is built on a strong foundation of input from top-performing sales reps. For most companies, their internal experts are the most convenient and accessible source for understanding why they win and lose.
But a sales rep’s perspective is never perfect—their point of view is inherently biased, and they can only provide one side of the story leaving old-school battlecards with a glaring weakness.
Win-loss data from sales reps is less accurate than you think
Clozd recently conducted research to better understand how accurate sales reps are at summarizing the reasons they win and lose deals. We compared the CRM data (provided by sales reps) from 1,000 competitive closed-lost deals to what buyers actually said about why the deal was lost.
When asked to identify which competitor the deal was lost to, the CRM data failed to match the buyer-identified competitor 65% of the time.
Even more surprising, when asked to identify why the deal was lost, the sales rep was wrong 85% of the time.
During win-loss interviews, buyers regularly list 4–5 reasons why a deal fell through, while sellers could only identify one of those reasons 15% of the time.
So, why is there such a significant disconnect? Often it’s because buyers don’t share the real reasons behind their decision, so sales reps are left to fill in the gaps with guesses and assumptions.
“We tried to get information on our own, but sometimes customers are more closed in terms of what they’ll share with us. So we thought using a third party could help uncover some details they just weren’t sharing with us—and we found that partnering with Clozd really helped them to be more open and transparent.”
Kathy Hassett | Vice President of Customer Success and Renewals at Xactly
If you want your battlecards to contain an accurate and comprehensive summary of why you win and lose deals, you need to include the buyer’s perspective. That data, however, has historically been too expensive and time-consuming for companies to gather, analyze, organize, and distribute at scale …
… until now.
Clozd + Crayon partnership
Clozd, the leading provider of win-loss analysis technology and services, has partnered with Crayon, the premier competitive intelligence platform, to enable revenue teams to instantly view Clozd interviews and surveys as new insights within their Crayon feed.
This unique integration means Crayon and Clozd customers can now:
-
Add Clozd interview and survey data to Crayon assets. With one click, CI program owners can populate enablement materials such as battlecards and newsletters (stored in Crayon) with important interview or survey details.
-
Discover key trends within Clozd summaries. Crayon’s word cloud and keyword matching tools can easily uncover potential trends from a competitor—all based on a Clozd interview or survey summary.
-
Automate tracking and alerts with Saved Searches. Effortlessly build comprehensive Saved Searches in Crayon that incorporate Clozd win-loss transcripts alongside hundreds of other insight types.
-
Incorporate interviews and surveys directly into Compete Hub. With the release of Compete Hub, Crayon customers have a dynamic, real-time feed of the most critical competitive insights. The new integration takes key insights from interviews and surveys and quickly turns them into Compete Hub announcements.
“Competitive intelligence owners and sales teams now have a level of insight they never thought possible,” said Jonah Lopin, CEO of Crayon. “As a result, these teams will be more empowered to act on win-loss data.”
The integration allows customers to access win-loss analysis directly from the Crayon platform, providing a 360-degree view of their market position and competitive landscape. With Clozd's advanced analytics, they can understand their strengths and weaknesses in detail and fine-tune their strategies based on concrete data. This combination will unlock insights that are both detailed and expansive, enabling businesses to stay ahead in a rapidly changing market.
“Combining our industry-leading win-loss data with Crayon’s AI-driven competitive analysis engine puts the most important buyer and competitive intel together under one roof,” said Andrew Peterson, CEO and co-founder of Clozd. “Companies can now arm their sales teams with real-time win-loss intelligence—and it’s never been easier.”
Workflows by Clozd from Clozd on Vimeo
Playing in picture-in-picture
Play
00:00
00:11
Fullscreen
Related posts
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
Company
Resources
Win-Loss Content
The Ultimate WIn-Loss Analysis Guide.svg)
Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
Company
About Us Careers Talk With Us Log In
Resources
Win-Loss Guide GDPR Compliance Privacy Policy Terms Of Use
Popular Blog Posts
Learn Win-Loss: Resources Win-Loss Analysis Guide State Of Win-Loss Analysis Report
©2023 Clozd Inc.
By continuing to browse our site, you consent to our use of cookies. Privacy Policy