Clozd Conversations
Companies like Zoom, Asana, Gong, and Dropbox use Clozd's win-loss analysis to harness direct customer feedback for aligning teams, driving growth, improving sales and marketing strategies, fostering honest feedback cultures, and enhancing the buyer journey across various departments.
Why Do Companies Love Using Clozd?
Companies of all shapes and sizes are using win-loss analysis to drive growth and increase retention. These interviews showcase how organizations leverage Clozd to achieve these goals:
- Zoom: Built ‘Win-Loss 360’ to align its organization around direct customer feedback. — Leo Boulton, Head of Competitive Market Strategy & Analyst Relations
- Asana: Uses win-loss analysis to fuel their compete program. — Tim Bowman, Head of Compete
- Gong: Combines win-loss analysis and revenue intelligence to drive change management. — Shane Evans, Chief Revenue Officer
- Calendly: Shares top lessons learned from 200+ win-loss interviews. — Heather Pepe, Senior Manager, Solutions Marketing
- Precisely: Builds a sales culture of honest feedback, trust, and growth through win-loss analysis. — Pat McCarthy, Chief Revenue Officer
- G2: Demonstrates how GTM and product teams use win-loss analysis to channel the voice of the customer. — Laura Horton, Sr. Director, Product Marketing
- Crayon: CEO discusses competitive enablement, win-loss, and partnership with Clozd. — Jonah Lopin, CEO
- Affinity: Uses buyer feedback to improve the customer lifecycle. — Carolyn Klinger, Director of Market Intelligence & Research
- Scorpion: Sales team adopts win-loss analysis, boosting cross-functional collaboration. — Hila Lauterbach, Vice President of Product Marketing
- AuditBoard: Uses customer feedback to refine strategy and drive revenue. — Matt Nelson, Vice President of Product Marketing
- Dropbox: Global head of sales leverages win-loss analysis to improve the buyer journey. — Debbie McClure, Global Head of Sales
- Clari: Buyer feedback influences critical business decisions in marketing, sales, and product. — Ben Chen, Sr. Manager of Strategy & Operations
- Nitrogen: CMO uses win-loss analysis to diagnose revenue problems and formulate solutions. — Craig Clark, Chief Marketing Officer
- Alteryx: Captures win-loss insights from different segments to refine competitive strategy. — Spencer Hong, Sr. Product Strategist, Competitive Intelligence
- Deltek: Utilizes win-loss insights for competitive intelligence and shares them to create a competitive edge. — August Jackson, Vice President of Market Intelligence & Competitive Strategy
- Clozd Team: Shares best practices, tricks, and tips for running a game-changing win-loss program. — Brady Tengberg & Cameron Turnbow, Head of CS & Director of Program Delivery
- Clozd Co-Founders: Discuss delivering powerful insights through innovative technology. — Andrew Peterson & Spencer Dent, Co-Founders & Co-CEOs
- Ask Clozd AI: Learn how to use Ask Clozd AI to enhance your win-loss analysis program. — Cameron England, Enterprise Account Executive
- Clozd Program Delivery: Ensuring your win-loss program continues to deliver fresh insights. — Scott Varner, Director of Program Delivery
- Clozd Sales & Marketing: How buyer feedback drives strategy for Clozd’s sales and marketing teams. — Dani Talbot John Hanks, Head of Marketing, Head of Sales
- Product Marketing Professional: Discusses the importance of win-loss analysis. — Talya Heller G, Competitive Positioning Consultant
Voted #1 by Your Peers
Clozd is highly rated by nearly 200 reviews, with a 4.9 rating on G2 Crowd. Revenue leaders share the benefits of win-loss analysis with Clozd:
- "[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses." — Dan Fiore, Senior Product Solutions Partner, Workhuman
- "Clozd helps us get unprecedented visibility on what works and what doesn’t within a sales cycle." — Abel Gonzalez, VP of Product Marketing, Kentik
- "It only takes us winning one deal to make Clozd worth it." — Rex Galbraith, CRO, Consensus
- "60% of sales reps don't understand how they won or lost a deal." — Jordan Barsness, Competitive Intelligence, PitchBook Data
- "This service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing." — Jeff Lee, Enterprise Account Executive, Diligent
- "The feedback provided by Clozd is much more informative than what we receive from our sales representatives and those involved in the deal." — James Erickson, Head of Market Intelligence, AppFolio
Additional Testimonials
- "Clozd helps us understand, with confidence, why we win and lose deals." — Ike Nwabah, VP of Marketing
- "Every review from Clozd that I read teaches me new ways to improve our sales process." — Tripp R., Global Competitive Insights Manager
- "Depth of knowledge we could never achieve on our own." — Gary C., VP of Product Marketing
- "Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage." — Dan Bolton, Vice President of Corporate Marketing at Nitrogen
- "Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program." — Karen Warfield, Head of Competitive Intelligence at Clari
- "It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors." — Hillary Neal, GTM Processes & Programs Leader at Qualtrics
Related
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Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
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Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Decrease Sales Ramp Times with Actionable Buyer Insights
The article discusses the importance of decreasing sales ramp times for new hires, highlighting how key executives like the VP of Sales, CFO, and VP of Talent Acquisition all benefit from faster productivity through improved morale, cost savings, reduced attrition, and stronger recruitment pipelines, ultimately emphasizing the need for actionable buyer insights to achieve this goal.
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
A Surefire Way to Increase Sales Win Rates
The author, drawing from experience at Utah's top tech company Qualtrics and observing the region's sales expertise, reveals that the key to increasing B2B sales win rates is to directly obtain feedback from decision-makers on why deals were won or lost, a strategy so impactful they left a successful job to help others implement it.