Clozd Conversations
Clozd Conversations is a comprehensive customer feedback platform offering live and AI-powered interviews, expert guidance, AI-driven search tools, secure ISO-certified integrations, and specialized solutions like win-loss and churn analysis to help businesses uncover actionable insights and improve decision-making.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
Platform Overview\
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Turn customer feedback into action 
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Program Experts\
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Expert guidance, better customer insights
Features
MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
Learn more about our innovative platform\
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Decision Points
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
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Tailored interviews conducted by certified industry veterans\
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Company
About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations
Why Clozd
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Resources
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Win-Loss Analysis\
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Implementation Feedback\
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Customer Experience Feedback\
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Churn Analysis\
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Other Use Cases
Market Research\
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Product Research\
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Feedback Collection
Live Interviews\
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Flex Interviews\
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The Clozd advantage
Platform Overview\
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Expert Services\
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Clozd MCP\
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Resources
Resource Library\
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Clozd Blog\
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Customer Stories\
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The Ultimate Guide to Win-Loss Analysis\
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ROI Calculator\
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Company
Clozd COnversations
Why do companies love using Clozd?
Companies of all shapes and sizes are using win-loss analysis to drive growth and increase retention. Check out these interviews to see how they're doing it.
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Zoom builds ‘Win-Loss 360’ to align its organization around direct customer feedback
Leo Boulton
Head of Competitive Market Strategy & Analyst Relations
Asana leans on win-loss analysis to fuel their compete program
Tim Bowman
Head of Compete
Gong’s CRO combines win-loss analysis and revenue intelligence to drive change management
Shane Evans
Chief Revenue Officer
Calendly’s top lessons learned from 200+ win-loss interviews
Heather Pepe
Senior Manager, Solutions Marketing at Calendly
Precisely uses win-loss analysis to build a sales culture of honest feedback, trust, and growth
Pat McCarthy
Chief Revenue Officer
G2 shows how GTM and product teams can use win-loss analysis to channel voice of the customer
Laura Horton
Sr. Director, Product Marketing
Crayon’s CEO talks competitive enablement, win-loss, and their partnership with Clozd
Jonah Lopin
CEO
From interview to action: Learn how Affinity uses buyer feedback to improve the customer lifecycle
Carolyn Klinger
Director of Market Intelligence & Research
Scorpion’s sales team is buying into win-loss analysis—and it’s boosting cross-functional collaboration
Hila Lauterbach
Vice President of Product Marketing
How AuditBoard uses customer feedback to refine their strategy and, drive revenue
Matt Nelson
Vice President of Product Marketing
Global head of sales leans on win-loss analysis to help her org improve the buyer journey
Debbie McClure
Global Head of Sales
How buyer feedback influences critical business decisions in marketing, sales, and product at Clari
Ben Chen
Sr. Manager of Strategy & Operations
Nitrogen's CMO uses win-loss analysis to diagnose revenue problems and formulate winning solutions
Craig Clark
Chief Marketing Officer
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Alteryx captures win-loss insights from different segments—and uses them to refine competitive strategy
Spencer Hong
Sr. Product Strategist, Competitive Intelligence
Deltek utilizes win-loss insights for CI—and then shares them broadly to create a competitive edge
August Jackson
Vice President of Market Intelligence & Competitive Strategy
Thousands of programs later: Best practices, tricks, and tips to running a game-changing win-loss program
Brady Tengberg & Cameron Turnbow
Head of CS & Director of Program Delivery
Ask Clozd AI + Clozd Platform: Delivering powerful insights through innovative technology
Andrew Peterson & Spencer Dent
Co-Founders & Co-CEOs
Learn how to use Ask Clozd AI to power up your win-loss analysis program
Cameron England
Enterprise Account Executive
How to ensure your win-loss program continues to deliver the fresh insights your company needs
Scott Varner
Director of Program Delivery, Brady - Head of Client Success
Practicing what we preach: How buyer feedback drives strategy for Clozd’s sales and marketing teams
Dani Talbot John Hanks
Head of Marketing, Head of Sales
A product marketing professional discusses the importance of win-loss analysis
Talya Heller G
Competitive Positioning Consultant
Voted #1 by your peers
The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.
4.9
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[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”
Dan Fiore
Senior Product Solutions
Partner, Workhuman
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Clozd helps us get unprecedented visibility on what works and what doesn’t within a sales cycle.”
Abel Gonzalez
VP of Product Marketing, Kentik
It only takes us winning one deal to make Clozd worth it.”
Rex Galbraith
CRO, Consensus
60% of sales reps don't understand how they won or lost a deal.”
Jordan Barsness
Competitive Intelligence, PitchBook Data
This service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing.”
Jeff Lee
Enterprise Account Executive, Diligent
The feedback provided by Clozd is much more informative than what we receive from our sales representatives and those involved in the deal.”
James Erickson
Head of Market Intelligence, AppFolio
[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”
Dan Fiore
Senior Product Solutions
Partner, Workhuman
Clozd helps us get unprecedented visibility on what works and what doesn’t within a sales cycle.”
Abel Gonzalez
VP of Product Marketing, Kentik
It only takes us winning one deal to make Clozd worth it.”
Rex Galbraith
CRO, Consensus
60% of sales reps don't understand how they won or lost a deal.”
Jordan Barsness
Competitive Intelligence, PitchBook Data
This service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing.”
Jeff Lee
Enterprise Account Executive, Diligent
The feedback provided by Clozd is much more informative than what we receive from our sales representatives and those involved in the deal.”
James Erickson
Head of Market Intelligence, AppFolio
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
Company
Resources
Win-Loss Content
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Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
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