Buyer Intelligence & Customer Insights Platform
Clozd is a buyer intelligence and customer insights platform that uses AI-driven feedback and human-led interviews to capture candid customer reasons behind purchasing decisions, enabling revenue teams to significantly improve win rates, conversion, retention, and recover lost revenue, as demonstrated by case studies from companies like StackAdapt, Optro, Zoovu, and Clearbit.
The Leader in Decision Intelligence
The AI feedback engine for revenue teams that win.
We talk directly to your customers, so you hear what they’d never tell your team—at a scale that hasn't been possible until now.
Uncover the Why Behind Every Customer Decision
Decision Intelligence means capturing candid customer feedback to understand what drives conversion, retention, and growth. Teams that listen to their customers see measurable results:
- Win Back Revenue: 60%
- Increase Win Rate: +5pts
- Boost Conversion: 2.5x
- Retain Customers: +10%
Case Studies
- Win Back Revenue: StackAdapt’s revenue team found that 60% of their loss interviews included clear signals for future re-engagement. Read the StackAdapt case study
- Increase Win Rate: Optro used insights from lost deals to boost their win rate by 5 percentage points. Read the Optro case study
- Boost Conversion: Zoovu used buyer insights to guide their strategy and improved their sales conversion rate by 2.5x. Read the Zoovu case study
- Retain Customers: Clearbit increased gross retention by 10% after listening to real customer feedback and making the right product changes. Read the Clearbit case study
Three Ways to Collect Rich Customer Feedback
Clozd offers multiple methods to capture honest, in-depth customer conversations at scale:
Live: Human-led Interviews
A seasoned Clozd interviewer runs a 30-minute conversation with your buyer, exploring the real reasons behind their final decision.
Flex: AI-assisted Interviews
Buyers respond to your pre-recorded prompts, while Clozd's AI agent listens and asks follow-ups to paint a full picture of the decision-making process.
Flow (Beta): AI-led Interviews
Clozd's AI agent, adaptive and available 24/7, handles the conversation from start to finish, giving you an efficient way to scale powerful insights.
Coming soon.
Decision Intelligence for Every Team
Clozd gives every leader access to real customer insights, enabling teams to align, act, and lead with confidence.
For Sales Leaders
Real revenue growth starts with real buyer insights. Clozd delivers honest buyer feedback so you can improve your win rate, recover lost revenue, and make smarter decisions.
For Marketing Leaders
Great marketing teams don’t guess—they listen. Capture candid feedback from real prospects and turn customer truth into better messaging, stronger conversion rates, and measurable growth.
For Customer Success Leaders
Insights that drive customer growth. Clozd helps CS leaders understand what customers really need to improve retention, uncover expansion opportunities, and strengthen loyalty.
For Product Marketing Leaders
Position your product with confidence. Clozd delivers honest buyer feedback so you can improve your win rate, recover lost revenue, and make smarter decisions.
More for product marketing leaders
Decision Intelligence at Key Customer Touchpoints
Clozd captures candid feedback at every decisive moment, from the first time a buyer evaluates your category through onboarding, renewal, and expansion. Key touchpoints include:
- Win-loss analysis
- Implementation feedback
- CX check-ins
- Churn interviews
Win-Loss Analysis
Uncover the real reasons you win and lose deals. Every closed deal becomes a source of truth. Clozd interviews your buyers, identifies the decision drivers, and surfaces insights your CRM notes and sales call recordings fail to capture.
Implementation Feedback
Retention begins on day one. By capturing candid feedback early in the relationship, you can see if your new customers are realizing value, where you fell short of expectations, and what needs to change before small issues grow into larger problems.
Explore implementation feedback
CX Check-ins
Feedback that fuels great experiences. Customer experience is a direct driver of retention, expansion, and advocacy. Poor experiences compound silently across touchpoints, while exceptional experiences create momentum.
Churn Interviews
Don’t let churn sneak up on you. Interviews with former customers create a feedback loop that extends beyond the renewal. Even when a customer chooses to leave, understanding why helps you protect similar revenue in the future.
Industry-Leading Solutions
The #1 Win-Loss Platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support by revenue leaders who use the platform every day.
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
— Dan Bolton, Vice President of Corporate Marketing
Connect with a Member of Our Team
Related
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.
Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd's expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions, exemplified by their effective use in win-loss analysis.
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Stories From Clozd's Customers
Clozd is the largest and fastest-growing win-loss provider globally, helping companies like StackAdapt, Zoovu, Affinity, Reputation, Trella Health, Datacor, AuditBoard, Frontify, Momentive Software, Headspace, and Acquia gain deep buyer feedback insights to improve sales, marketing, customer experience, product development, and retention strategies across the full customer lifecycle.