New Clozd Workflows Features

Getting buyer feedback is hard—Workflows makes it easier

If you’ve ever tried to run a win-loss program on your own, you know how tough it can be.

Reaching out to buyers. Tracking down the right contacts. Getting approvals from sales. Following up when no one responds. Keeping tabs on everything across hundreds of closed deals.

It’s slow, manual, and resource-heavy—and it takes your focus away from the real point: understanding why you win and lose, so you can make smarter decisions.

That’s why we built Workflows

To solve the logistical headache of win-loss analysis, we introduced Workflows: an automation engine inside the Clozd Platform that streamlines the most time-consuming parts of your feedback process.

Instead of juggling spreadsheets and chasing approvals, Workflows handles the heavy lifting—so your team can scale their program without scaling effort.

With Workflows, you get:

• ​Automated outreach based on deal filters you control
• ​Real-time visibility into the status of every participant
• ​Simplified collaboration with sales through our Contributor Portal
• ​Fewer bottlenecks, faster results, and higher completion rates

Since launch, it’s helped leading companies run cleaner, more efficient programs—and uncover more insights with less lift.

Now Workflows is even smarter

We’ve rolled out three big upgrades to Workflows—all designed to solve real-world roadblocks we’ve seen across win-loss programs. Each one makes it easier to collect more feedback, move faster, and get better results.

Internal Feedback Workflows

Until now, Workflows has been all about buyer outreach. But there's a crucial perspective that's often missing: your internal teams. Sales reps, solutions consultants, and customer success managers have firsthand insight into what happened in a deal—but collecting that feedback has traditionally meant chasing people down over email or Slack, deal by deal.

With Internal Feedback Workflows, that’s no longer the case. Now you can automatically route deals to internal stakeholders using the same powerful workflow engine. Reps get one clean email that links to a portal where they can see all the deals they need to weigh in on. No clutter, no confusion, no follow-up chaos. You finally get both sides of the story—buyer and seller—in one streamlined process.

Automated Approvals

Approvals can be a real momentum killer. You’ve got everything set up—buyer info is ready, the timing’s perfect—and then the request just … sits in someone’s inbox. It might take days. Sometimes it never gets approved at all. Meanwhile, the clock on capturing post-deal feedback is ticking.

Now, with Automated Approvals, you can make sure that doesn’t happen. Just set a time limit for how long a deal can stay in “Needs Approval,” and if there’s no action by then, Clozd will automatically move it forward. You stay in control of the rules, and your workflows stay on track. It’s one of those simple changes that can make a huge impact—especially for programs trying to scale without sacrificing speed.

Workflow Analytics

Once your program is in motion, the next challenge is figuring out what’s actually working—and where deals or participants are falling through the cracks. Without visibility, it's easy to assume everything’s fine when in reality, valuable feedback might be slipping away.

That’s why we introduced Workflow Analytics. It gives you a real-time, visual-funnel view of how deals are progressing through your outreach process. You’ll see conversion rates at every step, where drop-off is happening, and even get recommendations on how to improve. It’s the kind of insight that helps you shift from reactive to proactive—so you can continuously improve your program and show measurable progress.

More feedback, less effort, real insights

At Clozd, we believe that win-loss programs should be strategic—not stressful. Workflows help make that a reality by automating the admin work and surfacing the insights that drive change.

Whether you're just starting out or looking to scale your impact, Workflows gives your team the foundation to build a smarter, more effective win-loss program.

Want to see it in action? Talk with our team. Already a customer? Check out the full Workflows feature breakdown in our Help Center

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Customer Testimonials

Clozd gave us insights into the 'why' we were winning deals.

— Ike Nwabah | VP of Marketing

Outstanding means of understanding why you win and lose.

— Tripp R. | Global Competitive Insights Manager

Depth of knowledge we could never achieve on our own.

— Gary C. | VP of Product Marketing

Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.

— Dan Bolton | Vice President of Corporate Marketing at Nitrogen

Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program.

— Karen Warfield | Head of Competitive Intelligence at Clari

It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors.

— Hillary Neal | GTM Processes & Programs Leader at Qualtrics