Inside the Clozd Expert Network: Where elite interviewers drive clarity
The Clozd Expert Network is a curated group of certified, experienced interviewers who conduct in-depth win-loss buyer interviews using Clozd’s proven methodologies to deliver actionable insights that help companies understand why deals are won or lost, enabling smarter strategic decisions and supporting clients ranging from SaaS startups to Fortune 500 firms.
Uncovering strategic insights that are aligned to business priorities starts with listening to your buyers. At Clozd, buyer interviews are at the heart of our win-loss programs—they uncover the real reasons behind closed deals and help companies make smarter, faster decisions.
To support growing demand across industries and verticals, Clozd has built the Clozd Expert Network: a trusted group of certified, independent interviewers who extend the ability to deliver in-depth, buyer-facing interviews at scale.
Whether supporting enterprise clients with niche personas or flexing up for high-volume needs, the Expert Network delivers the clarity companies need to win more, churn less, and move forward with confidence.
What is the Clozd Expert Network?
The Clozd Expert Network is a curated collective of top-tier interviewers who conduct in-depth win-loss interviews with key decision-makers. These certified professionals are selected for their extensive industry experience, as well as their background in interviewing, consulting, sales, or customer research. They’re the voices behind the data, uncovering the real reasons why deals are won or lost.
Using Clozd’s proven frameworks and methodologies, these experts deliver clear, actionable buyer intelligence that drives better strategic decisions across teams.
Who are these experts?
Clozd interviewers are seasoned professionals—people who can comfortably engage with C-level executives, extract truth through thoughtful questioning, and remain neutral and objective throughout. Each expert undergoes a proprietary certification process to become a Clozd Certified Interviewer (CCI), ensuring that every conversation meets high standards for quality, consistency, and insight depth.
Once certified, interviewers are matched with Clozd clients based on their industry experience, expertise, and availability. CCIs support some of the world’s most innovative companies, from fast-growing SaaS startups to Fortune 500 powerhouses, across industries like cybersecurity, fintech, healthcare, and more.
Why does this network matter?
The Clozd Expert Network isn’t just about operational scale—it’s about strategic impact. Each interview conducted by a CCI helps companies:
- Identify decision drivers that influence buyer behavior
- Pinpoint gaps in product-market fit or sales execution
- Uncover competitor strengths and weaknesses
- Align cross-functional teams around real buyer feedback
By delivering this intelligence at scale, these experts empower clients to make confident, data-backed decisions that boost win rates and reduce churn.
Final thoughts: The human edge behind every insight
Great buyer insights don’t happen by accident—they’re uncovered through thoughtful, well-executed conversations.
The Clozd Expert Network extends the ability to deliver these conversations at scale, ensuring that more companies can access the strategic clarity they need, when they need it. Backed by Clozd’s methodology and supported by the in-house team, the network adds flexibility and depth to programs without compromising on quality.
Interested in joining the Clozd Expert Network?
Submit your application here: Become an Expert
Customer Testimonials
"Clozd gave us insights into the 'why' we were winning deals."
— Ike Nwabah | VP of Marketing
"Outstanding means of understanding why you win and lose."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Related
Meet the Experts Powering the Clozd Expert Network
The Clozd Expert Network (CEN) features seasoned professionals like Taylor Davis, a healthcare operations and technology veteran with executive experience and data fluency, who conduct senior-level interviews to uncover strategic insights and drive alignment in complex industries.
Trella Health Uses Win-Loss Insights to Refine Product Strategy and Improve Sales Training
Trella Health initiated a three-month pilot win-loss analysis program with Clozd in mid-2024 to understand their low CRM product win rate, which led to expanded use across departments, improved sales coaching, validated strategic assumptions, increased cross-functional engagement, and fostered a customer-centric company culture.
How Momentive Software Uses Flex Interviews to Capture Mid-Market Feedback
Momentive Software, partnering with Clozd for over three years, expanded their customer feedback program from enterprise to mid-market products by using affordable Flex Interviews (asynchronous video/audio), enabling them to gather in-depth insights that identified specific marketing and sales improvements, overcoming previous cost barriers associated with third-party win-loss interviews for mid-market lines.
How Acquia Uses Win-Loss Insights to Turn Weaknesses into Strengths
Acquia SVP of product Deanna Ballew developed and expanded a win-loss analysis program, initially DIY and later in partnership with Clozd, which enabled the company to leverage detailed insights into why deals were won or lost, ultimately influencing strategic decisions such as revamping their integration strategy to transform a weakness into a key driver of client acquisition and retention.
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.