About Clozd
Clozd, founded in 2017 by tech revenue leaders Andrew Peterson and Spencer Dent, provides a platform delivering in-depth, unbiased buyer feedback through tens of thousands of win-loss interviews across diverse industries worldwide, enabling organizations to understand why they win or lose business, improve sales win rates, refine products, craft resonant messaging, and strengthen competitive advantage, all guided by core values of vision, drive, stewardship, empathy, authenticity, and integrity.
About Clozd
Clozd delivers in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business.
Andrew Peterson and Spencer Dent—two tech revenue leaders—couldn’t find the answer to the question, “Why are we winning and losing business?” In 2017, they left their jobs to bootstrap a new company and create a platform that would provide those answers.
Today, Clozd provides industry-leading solutions to companies seeking to understand why they win and lose deals. These insights help organizations improve sales win rates, build better products, create messaging that resonates with their ideal customer profiles (ICPs), and strengthen their competitive advantage.
Clozd has conducted tens of thousands of win-loss interviews for clients across a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. The company analyzes these interviews and delivers impactful win-loss insights through the Clozd Platform.
Check out the platform and solutions to see how working with Clozd can help your company win more.
Our Values
Vision
We're visionaries who see the potential in our market, our team, and ourselves.
Drive
We're goal-oriented and accountable, and we strive for excellence in everything we do. We expect to win.
Stewardship
We use our resources, capital, and time wisely—and we never take this opportunity for granted.
Empathy
We genuinely care about (and root for) each other and our clients.
Authenticity
We’re serious about our jobs, but we don’t take ourselves too seriously. We’re true to who we are.
Integrity
We seek out and tell the truth. We value honesty and depth of character.
Global Reach
Clozd has conducted win-loss interviews with companies all over the world.
Case Study: Clearbit
Clearbit has taken a product-centric approach to win-loss analysis, focusing on increasing both product adoption and customer retention. Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.
"We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter."
— Rebecca Yang | VP of Engineering at Clearbit
Ready to Get Started?
Try out Clozd for free to analyze one of your own wins or losses.
Careers
We’re hiring, come join us!
Churn Analysis
Boost customer retention by partnering with Clozd.
Customer Reviews
"Clozd helps us understand, with confidence, why we win and lose deals."
— Ike Nwabah | VP of Marketing
"Every review from Clozd that I read teaches me new ways to improve our sales process."
— Tripp R. | Global Competitive Insights Manager
"Depth of knowledge we could never achieve on our own."
— Gary C. | VP of Product Marketing
"Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage."
— Dan Bolton | Vice President of Corporate Marketing at Nitrogen
"Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."
— Karen Warfield | Head of Competitive Intelligence at Clari
"It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."
— Hillary Neal | GTM Processes & Programs Leader at Qualtrics
Related
Clozd for Revenue Leaders: Real Buyer Insights for Revenue Growth
Clozd provides revenue leaders with authentic buyer feedback that enables them to increase win rates, recover lost revenue, and make smarter go-to-market decisions by uncovering key factors behind wins, losses, and hidden revenue opportunities, as demonstrated by companies like Gong, Nitrogen, and StackAdapt.
Launching Win-Loss Analysis: A Sales Team FAQ & Implementation Guide
The article explains that win-loss analysis is a strategic B2B process of gathering direct buyer feedback to understand why sales opportunities are won or lost, enabling companies to improve product offerings, competitive positioning, sales training, messaging, pricing, and packaging, ultimately increasing win rates and informing leadership decisions without focusing on individual salesperson performance.
Clozd Platform Overview
Clozd is an AI-powered platform that automates the collection of authentic customer feedback through workflows and interviews, rapidly analyzes unstructured data with transcription, summarization, thematic aggregation, and tagging, and delivers actionable insights in real-time via integrations with communication and CRM tools to inform critical business decisions.
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd’s expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions.
Unlock Rich Customer Feedback With Live Interviews
The article explains how Clozd's expert-led live interviews provide rich, nuanced customer feedback by conducting strategic, in-depth conversations that capture motivations and perceptions beyond surveys, with insights transcribed and analyzed in their AI-powered platform to inform better business decisions, exemplified by their effective use in win-loss analysis.
Marketing Leaders
Clozd helps marketing leaders improve win rates and pipeline health by providing honest buyer feedback that uncovers hidden pipeline sources, identifies deal friction, and replaces internal opinions with customer-driven evidence, as demonstrated by companies like StackAdapt and Zoovu who used Clozd to re-engage lost deals and significantly boost conversion rates.