About Clozd
Clozd is a customer feedback platform offering AI-powered tools like live and AI interviews, win-loss and churn analysis, and integrations with everyday software, backed by ISO 27001 and 27701 security certifications, designed to turn customer insights into actionable business decisions with expert guidance and customizable search capabilities.
Feedback Collection
Live Interviews\ \ The most powerful feedback channel AI Interviews\ \ Scale your customer feedback program
The Clozd Advantage
Platform Overview\
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Turn customer feedback into action 
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Program Experts\
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Expert guidance, better customer insights
Features
MCP\ \ Clozd's custom, AI-powered search tool Integrations\ \ Connect Clozd with your other everyday tools Security\ \ Clozd is ISO 27001 and 27701 certified
Learn more about our innovative platform\
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Book a demo
Decision Points
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Win-Loss Analysis\
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Uncover the real reasons you win and lose Churn Analysis\
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Eliminate the high cost of customer churn Customer Experience Feedback\
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Build stronger customer relationships
Teams
Sales\ \ Boost your team's productivity and performance Marketing\ \ Learn how Clozd helps marketers build influence Product\ \ Uncover needs, shape better features Customer Success\ \ Improve retention and drive expansion
Resources
Resource Library\ \ Your hub for insights across the customer journey Clozd Blog\ \ Access game-changing content from our team of experts Customer Stories\ \ See how real companies are using customer feedback The Ultimate Guide to Win-Loss Analysis\ \ Every question about win-loss analysis answered ROI Calculator\ \ See how much you can increase your revenue
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Tailored interviews conducted by certified industry veterans\
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Check it out
Company
About Us\ \ Learn more about our vision, values, and culture Careers\ \ Help us build the future of customer conversations
Why Clozd
Product
Solutions
Resources
Company
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Win-Loss Analysis\
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Implementation Feedback\
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Customer Experience Feedback\
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Churn Analysis\
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Other Use Cases
Market Research\
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Product Research\
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Feedback Collection
Live Interviews\
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Flex Interviews\
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The Clozd advantage
Platform Overview\
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Expert Services\
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Sales\
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Marketing\
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Product\
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Customer Success\
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Integrations\
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Security\
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Clozd MCP\
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Expert Network\
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Resources
Resource Library\
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Clozd Blog\
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Customer Stories\
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The Ultimate Guide to Win-Loss Analysis\
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ROI Calculator\
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Company
WIN-LOSS ANALYSIS
About Clozd
We deliver in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business.
Clozd - About Us from Clozd on Vimeo
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“Why are we winning and losing business?”
Andrew Peterson and Spencer Dent—two tech revenue leaders—couldn’t find the answer to that question, so in 2017 they left their jobs to bootstrap a new company and create a platform that would.
Fast forward to today.
Clozd now provides the industry’s top solutions to companies who want to know why they win and lose—and how they can use win-loss insights to improve their sales win rates, build better products, create messaging that resonates with their ICPs, and strengthen their competitive advantage.
We’ve conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. We then analyze those interviews and deliver impactful win-loss insights through the Clozd Platform.
Check out our industry-best platform and solutions to see how working with Clozd can help your company win more.
Our Values
What’s important to us
Vision
We're visionaries who see the potential in our market, our team, and ourselves.
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Drive
We're goal-oriented and accountable, and we strive for excellence in everything we do. We expect to win.
Stewardship
We use our resources, capital, and time wisely—and we never take this opportunity for granted.
Empathy
We genuinely care about (and root for) each other and our clients.
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Authenticity
We’re serious about our jobs, but we don’t take ourselves too seriously. We’re true to who we are.
Integrity
We seek out and tell the truth. We value honesty and depth of character.
GLOBAL REACH
We’ve conducted win-loss interviews with companies all over the world
Case Studies
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Overview
Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.
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We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit
Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
Careers
We’re hiring, come join us!
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Churn Analysis
Boost customer retention by partnering with Clozd.
Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
Company
Resources
Win-Loss Content
The Ultimate WIn-Loss Analysis Guide.svg)
Guide to Building a Win-Loss Program
State of Win-Loss Analysis Report
Company
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Learn Win-Loss: Resources Win-Loss Analysis Guide State Of Win-Loss Analysis Report
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